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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Staples · ·
$170.41
▼ $3.27 (-1.9%)
Market data updated: 09/15 06:53 PM
Fundamentals updated: 09/15/2026
News analyzed: 09/15/2026
Market Cap
$38.14B
Day Range
$169.90 - $173.66
52-Week Range
$161.43 - $239.48
Beta
—
Next Earnings
28.10.2026
HSY is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
-6.1% (1Y)
Strengths: 4/28 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Leverage risk
Debt/equity: 0.05
Risk
Biggest negative driver
Operating margin stability
Operating margin is eroding over time
Quality
What to watch next
When today echoes the past.
80/100
Similarity
15
Historical Matches
90/100
Analog Quality
+4.2%
Median 40D Outcome
57/100
Pattern Consistency
🟢 Bullish
60%
+4.9% … +11.9%
🟡 Base
20%
-0.8% … +0.0%
🔴 Bearish
20%
-9.0% … -6.2%
Typical timeframe (based on real historical rates clearing a 60% bar): 20 trading days.
📌 Bottom line: Out of 15 similar historical cases for this stock, 60% (95% CI 36%–80%) saw the stock rise within 20 trading days, with a median gain of +3.9%.
Echo #1 — Oversold Reversal
5 occurrence(s) · 60% historical success
Historical outcome rate is not a probability — it's what happened in this specific historical sample, with a 95% confidence range.
| Horizon | Positive rate (95% CI) | Median | 25th–75th pct | Baseline median |
|---|---|---|---|---|
| 5D | 27% (11%–52%) | +0.3% | -1.8% … +1.7% | +0.2% |
| 10D | 40% (20%–64%) | -0.3% | -3.0% … +5.1% | +0.3% |
| 20D | 60% (36%–80%) | +3.9% | -0.8% … +6.9% | +0.8% |
| 40D | 67% (42%–85%) | +4.2% | +0.1% … +7.1% | +1.7% |
| 60D | 73% (48%–89%) | +6.2% | +1.4% … +7.6% | +2.2% |
Sample size: 15 analogs, each at least 10 trading days apart (no double-counted overlapping events).
What happened after each historical match (20-day return)
| Date | Similarity | Regime | 20D outcome | 60D outcome |
|---|---|---|---|---|
| 2024-04-19 | 80/100 | ✓ Downtrend | +11.9% | +4.9% |
| 2020-09-25 | 80/100 | Consolidation | +4.9% | +7.3% |
| 2026-06-15 | 78/100 | Downtrend | -6.0% | -3.7% |
| 2020-06-25 | 78/100 | Downtrend | +13.2% | +6.5% |
| 2018-05-04 | 77/100 | ✓ Downtrend | -0.5% | +7.0% |
| 2017-07-07 | 76/100 | Consolidation | -1.0% | +2.8% |
| 2025-05-28 | 76/100 | Downtrend | +7.1% | +16.4% |
| 2024-06-06 | 75/100 | Consolidation | -6.4% | +0.0% |
| 2023-01-12 | 75/100 | Consolidation | +6.7% | +15.6% |
| 2025-10-23 | 75/100 | Consolidation | +0.6% | +8.0% |
| 2024-06-27 | 73/100 | Downtrend | +5.4% | +6.2% |
| 2023-12-05 | 73/100 | Downtrend | +1.4% | -2.1% |
| 2024-03-05 | 73/100 | Consolidation | +3.9% | +3.0% |
| 2026-01-07 | 73/100 | Consolidation | +24.6% | +15.5% |
| 2026-04-02 | 72/100 | Consolidation | -11.6% | -14.9% |
Every accepted match is compared to today across 6 domains (price structure, momentum, technical, volatility, volume, relative strength) using z-scored feature distances — no single indicator dominates. Matches within 10 trading days of each other count as one event, not independent evidence. Outcome rates use a Wilson confidence interval (never a raw percentage alone), the mean return is winsorized against extreme outliers, and "Analog Quality" separately captures sample size, data completeness, and regime match — distinct from raw similarity. Relative strength is measured against SPY and against XLP (this stock's sector).
Cross-stock analogs — real other companies, not this stock's own history.
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
48
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
40
Quality
47
Value
50
Momentum
16
Risk
48
Sentiment
100
Fundamental
68
Institutional
0
Stocks with a similar DNA right now
SCANNING HSY...
Recent media coverage of Hershey Company has centered on financial performance and leadership changes. Analysts upgraded the stock to "buy" after Hershey reported a Q2 earnings beat and raised full-year guidance, despite a recent market dip. The company also announced Dave Hulays as the new CFO following Steven Voskuil’s retirement. Additionally, headlines noted fluctuating cocoa prices impacting candy costs, though retail prices remained stable. No broader operational or product-focused updates were highlighted.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Hershey Company (The). News trend score: 100. Reason: 13 of the last 20 articles are positive, versus 3 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
18
🎯 Conviction (vs. Emotion)
36
Psychology
43
Fundamentals
68
Technical
16
Valuation
50
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Extreme momentum, price far above its moving average, and a large premium over fair value.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Price (3M)
-5%
Market Narrative
57
Fundamental Reality
36
Narrative Gap
+21
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
HSY’s dominant anchoring (score 48) reflects traders fixating on the 2.6% support level, likely due to recent price proximity. The lack of extreme momentum (-8% ROC) or volatility (0.96x ATR) rules out panic or FOMO, while neutral RSI (36) and sentiment (50/100) confirm a cautious stance. The narrow narrative gap (-1) suggests perceptions align closely with reality, but the key question remains: *Will traders break the anchor if support holds or test further?*
Updated: 09/09/2026, 03:03 AM
What could change this?
👥 What the crowd believes
"Hershey delivered a Q2 double beat, raised full-year guidance"
"Cocoa has round-tripped... yet the price of fun-size chocolate on the shelf has only moved one way."
"Dave Hulays is taking the candy and snack giant's finance reins from Steven E. Voskuil"
📈 6D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 88/100
🔴 Weakest match
Philip Fisher — 14/100
🗣️ Why do they disagree?
This stock sparks a sharp divide among historical methodologies, with scores ranging from a near-universal pass (like Charles Mackay’s 100, signaling no crowd mania) to outright rejection (Philip Fisher’s 14, dismissing it for lacking his signature quality/growth traits). Cyclical investors like Samuel Nelson (97) and Howard Marks (77) see it as a favorable mid-cycle play, while trend-followers like Jesse Livermore (18) and Walter Bagehot (43) flag it as a red flag—either against the trend or liquidity-constrained. Value-oriented approaches (Graham at 56) and growth-focused ones (Lynch at 43) remain cautious, with Graham’s stricter tests failing and Lynch’s ‘growth-at-a-reasonable-price’ bar unmet. Meanwhile, efficiency skeptics like Malkiel/Bogle (38) question whether the stock’s merits justify active picking over passive indexing, while behavioral economists like Veblen (26) and Bagehot (43) warn of speculative excess or structural risks. The contrast highlights how cyclical, trend-agnostic, and quality-driven investors would approach this stock very differently.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 88
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 76
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 64
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟡 60
No clear edge either way
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 59
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 57
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 57
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟡 56
Mixed — doesn't clearly pass Graham's tests
Key question
Where is my margin of safety?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟡 53
Moderate — holdable, but not effortless
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟡 43
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
⚠️ Partial data for this stock — score is less reliable — Data availability: 40%
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 43
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟡 43
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟡 39
Not enough valuation data for a real Enterprising-Graham read
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 20%
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 26
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 16
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 14
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Based on the last 300 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 9 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
High confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
33.5%
Operating Margin
12.3%
Net Margin
7.6%
EBITDA Margin
16.6%
ROE
19.0%
ROA
6.4%
ROIC
—
EPS
—
Cash
$925.86M
Total Debt
$218.55M
Current Ratio
1.19
Debt/Equity
0.05
אין נתונים היסטוריים זמינים.
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 14.8.2026 | $1.452 |
| 15.5.2026 | $1.452 |
| 14.5.2026 | $1.452 |
| 17.2.2026 | $1.452 |
| 16.2.2026 | $1.452 |
| 17.11.2025 | $1.370 |
| 16.11.2025 | $1.370 |
| 15.8.2025 | $1.370 |
| 14.8.2025 | $1.370 |
| 16.5.2025 | $1.370 |
| 15.5.2025 | $1.370 |
| 14.2.2025 | $1.370 |
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
—
Tangible Book Value per Share (Tangible NAV)
—
Not enough data to compute signals.
Sentiment based on basic keywords (not AI) — 13 positive, 4 neutral, 3 negative out of the last 20 articles.
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Hershey Company (The) (HSY) currently has a StockIQ AI score of 48/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
HSY currently scores 48/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
HSY's technical score is 16/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Debt/equity: 0.05; Debt/equity: 0.05; Debt/equity: 0.05.
Based on the real signals StockIQ computed: Operating margin is eroding over time; Calmar: -0.20 (3y annualized return -6.5% / max drawdown 31.9%); Free cash flow growth: -5.3%.
Yes — HSY has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 25 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 9.9.2026 | 1,325 | -1,325 | $170.80 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 9.9.2026 | 6,195 | -6,195 | $171.47 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 9.9.2026 | 2,480 | -2,480 | $172.17 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 8.9.2026 | 355 | -355 | $171.13 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 8.9.2026 | 7,489 | -7,489 | $173.46 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 8.9.2026 | 334 | -334 | $172.49 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 8.9.2026 | 1,822 | -1,822 | $174.26 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 4.9.2026 | 8,657 | -8,657 | $173.46 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 4.9.2026 | 1,343 | -1,343 | $174.33 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 3.9.2026 | 4,525 | -4,525 | $175.34 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 3.9.2026 | 1,666 | -1,666 | $172.45 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 3.9.2026 | 1,263 | -1,263 | $173.50 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 3.9.2026 | 698 | -698 | $176.16 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 3.9.2026 | 1,848 | -1,848 | $174.63 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 2.9.2026 | 1,478 | -1,478 | $175.51 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 2.9.2026 | 356 | -356 | $179.09 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 2.9.2026 | 977 | -977 | $176.61 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 2.9.2026 | 1,680 | -1,680 | $178.58 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 2.9.2026 | 5,509 | -5,509 | $177.38 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 1.9.2026 | 267 | -267 | $175.95 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 1.9.2026 | 2,986 | -2,986 | $177.55 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 1.9.2026 | 4,463 | -4,463 | $176.18 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 1.9.2026 | 20 | -20 | $179.08 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 1.9.2026 | 2,264 | -2,264 | $178.34 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | Open Market Sale | 31.8.2026 | 1,052 | -1,052 | $177.18 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
9,139,522 shares short as of 2026-08-31 · vs. 8,307,601 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
50.4% of trading volume this week was short selling, vs. 46.1% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology