Loading data...
Loading data...
Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Industrials · ·
$33.00
▼ $0.53 (-1.6%)
Market data updated: 09/18 02:35 AM
Fundamentals updated: 09/17/2026
News analyzed: 09/18/2026
Market Cap
$15.88B
Day Range
$33.00 - $33.90
52-Week Range
$33.00 - $66.14
Beta
—
Next Earnings
27.10.2026
ROL is a stock from the Industrials sector — Manufacturing, aerospace, defense, and infrastructure — closely tied to capital-investment cycles and economic growth.
-39.3% (1Y)
Strengths: 10/30 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Operating margin stability
Operating margin is stable or improving over time
Quality
Biggest negative driver
DCF Fair Value
Estimated fair value: $24.97 vs. price $33.00 (-24.3%)
Fair Value
Signal tension
Growth scores strong (70/100), but fair-value analysis scores this stock as relatively expensive (38/100) — the growth story and the current price aren't fully aligned.
What to watch next
When today echoes the past.
72/100
Similarity
15
Historical Matches
86/100
Analog Quality
+6.9%
Median 40D Outcome
59/100
Pattern Consistency
🟢 Bullish
53%
+2.9% … +8.9%
🟡 Base
0%
— … —
🔴 Bearish
47%
-7.8% … -2.5%
Typical timeframe (based on real historical rates clearing a 60% bar): 40 trading days.
📌 Bottom line: Out of 15 similar historical cases for this stock, 53% (95% CI 30%–75%) saw the stock rise within 20 trading days, with a median gain of +1.3%.
Echo #1 — Oversold Reversal
3 occurrence(s) · 67% historical success
Echo #2 — Momentum Breakout
1 occurrence(s) · 100% historical success
Historical outcome rate is not a probability — it's what happened in this specific historical sample, with a 95% confidence range.
| Horizon | Positive rate (95% CI) | Median | 25th–75th pct | Baseline median |
|---|---|---|---|---|
| 5D | 47% (25%–70%) | +0.9% | -2.1% … +4.2% | +0.4% |
| 10D | 33% (15%–58%) | -0.1% | -2.2% … +5.0% | +0.7% |
| 20D | 53% (30%–75%) | +1.3% | -3.8% … +6.0% | +1.3% |
| 40D | 60% (36%–80%) | +6.9% | -3.2% … +13.7% | +1.7% |
| 60D | 73% (48%–89%) | +10.3% | -7.2% … +16.8% | +2.7% |
Sample size: 15 analogs, each at least 10 trading days apart (no double-counted overlapping events).
What happened after each historical match (20-day return)
| Date | Similarity | Regime | 20D outcome | 60D outcome |
|---|---|---|---|---|
| 2026-03-26 | 72/100 | Downtrend | +7.2% | -15.5% |
| 2019-08-27 | 66/100 | ✓ Downtrend | +7.8% | +16.0% |
| 2026-05-28 | 66/100 | Downtrend | -12.4% | -24.6% |
| 2022-01-25 | 65/100 | Downtrend | -3.0% | +10.4% |
| 2026-06-22 | 64/100 | Downtrend | -1.2% | -24.5% |
| 2023-09-05 | 63/100 | ✓ Downtrend | -4.5% | +5.8% |
| 2023-10-23 | 62/100 | ✓ Downtrend | +19.9% | +33.0% |
| 2021-12-07 | 62/100 | Downtrend | +1.3% | +4.7% |
| 2022-06-21 | 61/100 | Downtrend | +12.3% | +10.3% |
| 2019-07-31 | 60/100 | Downtrend | -4.6% | +15.1% |
| 2021-03-02 | 59/100 | Downtrend | +1.3% | +1.1% |
| 2023-10-04 | 59/100 | ✓ Downtrend | +3.5% | +21.4% |
| 2026-05-13 | 59/100 | Downtrend | -10.9% | -29.5% |
| 2022-09-02 | 59/100 | Consolidation | +4.9% | +18.0% |
| 2023-02-08 | 58/100 | Downtrend | -2.1% | +17.5% |
Every accepted match is compared to today across 6 domains (price structure, momentum, technical, volatility, volume, relative strength) using z-scored feature distances — no single indicator dominates. Matches within 10 trading days of each other count as one event, not independent evidence. Outcome rates use a Wilson confidence interval (never a raw percentage alone), the mean return is winsorized against extreme outliers, and "Analog Quality" separately captures sample size, data completeness, and regime match — distinct from raw similarity. Relative strength is measured against SPY and against XLI (this stock's sector).
Cross-stock analogs — real other companies, not this stock's own history.
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
49
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
70
Quality
63
Value
38
Momentum
6
Risk
40
Sentiment
100
Fundamental
63
Institutional
No data available
Stocks with a similar DNA right now
SCANNING ROL...
Recent media coverage of **Rollins, Inc.** (ROL) has primarily focused on its stock performance and investor sentiment amid recent challenges. The company’s shares have declined sharply—down **38.1%** over six months—due to weaker-than-expected quarterly results, raising skepticism among investors. While some analysts highlight potential long-term value, concerns about business fundamentals and market volatility persist. The broader financial discourse also includes ROL in discussions about dividend stocks and growth-oriented investments, though no company-specific operational or strategic updates were highlighted.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Rollins, Inc.. News trend score: 100. Reason: 12 of the last 20 articles are positive, versus 3 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
27
🎯 Conviction (vs. Emotion)
42
Psychology
100
Fundamentals
63
Technical
6
Valuation
38
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
A significant decline over time, but on unusually low trading volume — holders unwilling to accept the loss.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
The price rise has far outpaced the actual improvement in fundamental data.
Price (3M)
-25%
Market Narrative
64
Fundamental Reality
42
Narrative Gap
+22
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
The market’s extreme anchoring (92) suggests traders are fixated on the 0.4% proximity to support, ignoring broader weakness. The narrative-reality gap (31) implies investors cling to bullish narratives despite lagging fundamentals and valuation. Overconfidence (36) and euphoria (28) persist due to the +40% DCF premium, while loss aversion (60) may delay capitulation. The key question: will traders break free from the 0.4% anchor, or will it act as a psychological floor?
Updated: 09/09/2026, 07:22 AM
What could change this?
👥 What the crowd believes
"Rollins included in 'Top 25 High-Growth Dividend Stocks' and 'Dividend Champion' updates"
"Stock price down 38.1% over six months due to softer quarterly results"
"Wall Street highlights 'solid fundamentals' but also notes 'headwinds' for Rollins"
📈 13D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 100/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 0/100
🗣️ Why do they disagree?
Based on Nelson's documented principles, the model estimates that ROL sits in a favorable cycle position, and Schwager, Marks‑cycle, Smith, Veblen, Mackay and Housel all score it highly, reflecting disciplined risk‑reward setups, an early‑to‑mid cycle stance, long‑term buy‑and‑hold appeal, growth that aligns with real value creation, emerging crowd enthusiasm, and a quiet compounder profile. In contrast, Fisher’s, Marks’s and Loeb’s moderate scores suggest the business is solid but not exceptional, with expectations possibly overstretched and a moderate capital risk. The lowest scores from Livermore, Lynch, the efficient‑market view, Bagehot, Graham and Graham‑enterprising highlight concerns such as a negative price trend, insufficient growth‑at‑reasonable‑price, weak evidence versus an index, liquidity risk, and failure to meet defensive valuation criteria. Consequently, investors who prioritize market‑cycle timing and long‑term intrinsic value tend to view ROL favorably, while those focused on price trends, valuation safety margins and liquidity are far more skeptical.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 100
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 80
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 78
Looks like a real 'buy and hold for a decade' candidate
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟢 75
Growth appears aligned with real value creation
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 70
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟢 69
A real, disciplined setup with favorable reward/risk
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟢 66
The kind of quiet compounder a patient holder could actually stick with
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟡 53
Solid, but not the exceptional quality Fisher looked for
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 48
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 44
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟡 38
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 37
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🔴 26
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 25
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 13
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 0
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Based on the last 300 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 11 bearish · 0 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
High confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
—
Operating Margin
19.3%
Net Margin
14.0%
EBITDA Margin
22.6%
ROE
38.3%
ROA
16.8%
ROIC
—
EPS
$1.09
Cash
$100.00M
Total Debt
$609.83M
Current Ratio
0.60
Debt/Equity
0.44
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 10.8.2026 | $0.183 |
| 11.5.2026 | $0.183 |
| 10.5.2026 | $0.183 |
| 25.2.2026 | $0.183 |
| 24.2.2026 | $0.183 |
| 10.11.2025 | $0.183 |
| 9.11.2025 | $0.183 |
| 11.8.2025 | $0.165 |
| 10.8.2025 | $0.165 |
| 12.5.2025 | $0.165 |
| 11.5.2025 | $0.165 |
| 25.2.2025 | $0.165 |
How is Fair Value calculated? →
Current Price
$33.00
Estimated Fair Value (DCF)
$24.97
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
-24.3%
🔴 Appears expensive relative to estimated value
Year 1 Growth Rate
11.8%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 11.8% | $726.40M | $666.43M |
| 2 | 9.4% | $794.96M | $669.11M |
| 3 | 7.1% | $851.61M | $657.60M |
| 4 | 4.8% | $892.59M | $632.34M |
| 5 | 2.5% | $914.91M | $594.63M |
Base FCF (last actual year)
$650.02M
Terminal Value
$14.43B
Present Value of Terminal Value
$9.38B
Enterprise Value
$12.60B
Net Debt
$509.83M
Equity Value
$12.09B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$2.84
Tangible Book Value per Share (Tangible NAV)
-$0.00
Sentiment based on basic keywords (not AI) — 12 positive, 5 neutral, 3 negative out of the last 20 articles.
Yahoo · 16.9.2026
Yahoo · 16.9.2026
SeekingAlpha · 16.9.2026
SeekingAlpha · 14.9.2026
SeekingAlpha · 14.9.2026
SeekingAlpha · 13.9.2026
24/7 Wall St. · 13.9.2026
Yahoo · 13.9.2026
SeekingAlpha · 13.9.2026
Yahoo · 12.9.2026
24/7 Wall St. · 12.9.2026
Yahoo · 8.9.2026
StockStory · 8.9.2026
SeekingAlpha · 7.9.2026
SeekingAlpha · 7.9.2026
SeekingAlpha · 4.9.2026
Yahoo · 3.9.2026
StockStory · 3.9.2026
SeekingAlpha · 2.9.2026
SeekingAlpha · 27.8.2026
Rollins, Inc. (ROL) currently has a StockIQ AI score of 49/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
ROL currently scores 49/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, ROL's estimated fair value is $24.97, which is 24.3% below the current price of $33.00. This is one valuation model among several signals in the fair-value category, not a price target.
ROL's technical score is 6/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Operating margin is stable or improving over time; Return on equity (ROE): 38.3% — strong; Debt/equity: 0.44.
Based on the real signals StockIQ computed: Estimated fair value: $24.97 vs. price $33.00 (-24.3%); Current ratio: 0.60; Calmar: -0.09 (3y annualized return -4.7% / max drawdown 49.6%).
Yes — ROL has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Wilson John F | Gift | 25.8.2026 | 568,804 | -33,000 | — |
| Wilson John F | Gift | 25.8.2026 | 514,804 | -54,000 | — |
| Wilson John F | Gift | 25.8.2026 | 33,000 | -33,000 | — |
| Wilson John F | Gift | 25.8.2026 | 54,000 | -54,000 | — |
| Harkins William Wayne II | Grant/Award from Employer | 1.7.2026 | 11,866 | +11,866 | $42.14 |
| Harkins William Wayne II | Grant/Award from Employer | 1.7.2026 | 31,877 | +11,866 | $42.14 |
| Wilson John F | Gift | 30.4.2026 | 4,795 | -4,795 | — |
| Wilson John F | Gift | 30.4.2026 | 601,505 | -4,795 | — |
| Gahlhoff Jerry Jr. | Gift | 29.4.2026 | 3,629 | -3,629 | — |
| Gahlhoff Jerry Jr. | Gift | 29.4.2026 | 393,047 | -3,629 | — |
| Rollins Pam R | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Sams Louise S | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Rollins Timothy Curtis | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Carson Donald P | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Hardin Paul Russell | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Donahue Paul D | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Bell Susan R. | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Morrison Gregory B | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| JONES DALE E | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| Gunning Patrick J. | Grant/Award from Employer | 28.4.2026 | 2,692 | +2,692 | — |
| JONES DALE E | Grant/Award from Employer | 28.4.2026 | 7,615 | +2,692 | — |
| Carson Donald P | Grant/Award from Employer | 28.4.2026 | 11,324 | +2,692 | — |
| Donahue Paul D | Grant/Award from Employer | 28.4.2026 | 5,387 | +2,692 | — |
| Rollins Pam R | Grant/Award from Employer | 28.4.2026 | 480,263 | +2,692 | — |
| Rollins Timothy Curtis | Grant/Award from Employer | 28.4.2026 | 385,502 | +2,692 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
15,282,254 shares short as of 2026-08-31 · vs. 19,112,125 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
53.0% of trading volume this week was short selling, vs. 27.9% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology