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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Staples · ·
$36.32
▼ $0.34 (-0.9%)
Market data updated: 09/19 04:28 PM
Fundamentals updated: 09/19/2026
News analyzed: 09/19/2026
Market Cap
$19.38B
Day Range
$36.29 - $36.95
52-Week Range
$31.75 - $51.33
Beta
—
Next Earnings
15.12.2026
Support
$35.26
Resistance
$42.20
GIS is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
-27.1% (1Y)
Strengths: 1/31 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🔴 Bearish
Technical Trend
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Relative strength vs. S&P 500
+6.7% over the last 3 months relative to the index
Technical
Biggest negative driver
DCF Fair Value
Estimated fair value: $17.89 vs. price $36.32 (-50.7%)
Fair Value
What to watch next
When today echoes the past.
75/100
Similarity
15
Historical Matches
89/100
Analog Quality
-1.8%
Median 40D Outcome
62/100
Pattern Consistency
🟢 Bullish
27%
+8.5% … +11.4%
🟡 Base
27%
-0.3% … +0.0%
🔴 Bearish
47%
-10.1% … -2.9%
📌 Bottom line: Out of 15 similar historical cases for this stock, 27% (95% CI 11%–52%) saw the stock rise within 20 trading days, with a median gain of -0.5%.
Echo #1 — Oversold Reversal
4 occurrence(s) · 25% historical success
Historical outcome rate is not a probability — it's what happened in this specific historical sample, with a 95% confidence range.
| Horizon | Positive rate (95% CI) | Median | 25th–75th pct | Baseline median |
|---|---|---|---|---|
| 5D | 53% (30%–75%) | +1.1% | -1.7% … +1.8% | +0.1% |
| 10D | 47% (25%–70%) | +0.2% | -3.1% … +2.6% | -0.0% |
| 20D | 27% (11%–52%) | -0.5% | -4.3% … +1.1% | -0.1% |
| 40D | 33% (15%–58%) | -1.8% | -7.6% … +2.9% | -0.3% |
| 60D | 33% (15%–58%) | -2.2% | -9.7% … +3.3% | -0.6% |
Sample size: 15 analogs, each at least 10 trading days apart (no double-counted overlapping events).
What happened after each historical match (20-day return)
| Date | Similarity | Regime | 20D outcome | 60D outcome |
|---|---|---|---|---|
| 2018-10-03 | 75/100 | Downtrend | +1.9% | -9.4% |
| 2018-11-30 | 74/100 | ✓ Downtrend | -9.2% | +11.6% |
| 2025-10-23 | 70/100 | Downtrend | -0.3% | -8.2% |
| 2025-07-08 | 69/100 | Downtrend | -5.2% | -2.2% |
| 2026-03-05 | 69/100 | ✓ Downtrend | -14.1% | -22.8% |
| 2018-12-19 | 67/100 | Downtrend | +12.8% | +22.5% |
| 2018-03-07 | 67/100 | ✓ Downtrend | -11.0% | -16.6% |
| 2026-01-13 | 67/100 | Downtrend | +10.7% | -19.6% |
| 2024-01-18 | 67/100 | Downtrend | -0.0% | +6.3% |
| 2025-05-01 | 67/100 | Downtrend | -2.4% | -10.0% |
| 2018-07-23 | 67/100 | Consolidation | +10.9% | +3.5% |
| 2025-11-07 | 66/100 | ✓ Downtrend | -2.0% | +3.2% |
| 2025-01-16 | 65/100 | ✓ Downtrend | -0.5% | -0.3% |
| 2025-05-22 | 65/100 | Downtrend | +0.2% | -6.4% |
| 2023-09-12 | 65/100 | ✓ Downtrend | -3.4% | +0.6% |
Every accepted match is compared to today across 6 domains (price structure, momentum, technical, volatility, volume, relative strength) using z-scored feature distances — no single indicator dominates. Matches within 10 trading days of each other count as one event, not independent evidence. Outcome rates use a Wilson confidence interval (never a raw percentage alone), the mean return is winsorized against extreme outliers, and "Analog Quality" separately captures sample size, data completeness, and regime match — distinct from raw similarity. Relative strength is measured against SPY and against XLP (this stock's sector).
Cross-stock analogs — real other companies, not this stock's own history.
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
32
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
26
Quality
42
Value
38
Momentum
19
Risk
28
Sentiment
74
Fundamental
24
Institutional
No data available
Stocks with a similar DNA right now
Not enough comparably-scored stocks yet to show similar matches.
SCANNING GIS...
Recent media coverage of General Mills has centered on strategic shifts and investor confidence. The company reaffirmed its fiscal 2027 guidance and provided updates at the Barclays Global Consumer Staples Conference, signaling stability. Notably, General Mills announced the sale of its Brazil operations, aiming to streamline its portfolio and reduce debt. Additionally, its pet food brand Blue Buffalo launched seasonal products ahead of the football season, while broader industry trends highlighted dividend adjustments among peers, with General Mills avoiding cuts amid discussions about long-term payout sustainability.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about General Mills. News trend score: 74. Reason: 9 of the last 20 articles are positive, versus 5 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 91/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 0/100
🗣️ Why do they disagree?
This stock’s starkly divided verdicts reflect a deep split between methodologies prioritizing cyclical positioning and those demanding strict valuation or stability. At the top, Samuel Armstrong Nelson and Charles Mackay see opportunity in the stock’s relative undervaluation or lack of crowd-driven euphoria, while Jack Schwager and Howard Marks (Market Cycle) highlight structural setups or early-cycle strength. Meanwhile, the bottom half—led by Benjamin Graham, Walter Bagehot, and Morgan Housel—rejects it outright, citing extreme risk, illiquidity, or volatility that undermines long-term patience. The contrast underscores how cyclical traders and contrarians (like Nelson or Schwager) might embrace this stock’s perceived momentum or oversold condition, whereas fundamentalists (Graham, Fisher) or volatility-averse investors (Housel) dismiss it for failing core criteria like margin of safety or stability.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 91
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 73
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟢 66
A real, disciplined setup with favorable reward/risk
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 63
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 51
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🔴 34
Risk/valuation combination Marks would flag as a caution sign
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🔴 34
Doesn't show the stability Smith's long-term case requires
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🔴 22
Risk profile Loeb would flag as a real threat to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 21
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 17
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🔴 12
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 7
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 7
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 5
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🔴 0
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 0
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 45%
Fact → Principle → Simulation
Based on the last 300 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (1 bullish · 10 bearish · 0 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
33.6%
Operating Margin
4.8%
Net Margin
-0.5%
EBITDA Margin
7.8%
ROE
-1.2%
ROA
-0.3%
ROIC
—
EPS
-$0.16
Cash
$453.80M
Total Debt
$13.47B
Current Ratio
0.68
Debt/Equity
1.83
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 10.7.2026 | $0.610 |
| 9.7.2026 | $0.610 |
| 10.4.2026 | $0.610 |
| 9.4.2026 | $0.610 |
| 9.1.2026 | $0.610 |
| 8.1.2026 | $0.610 |
| 10.10.2025 | $0.610 |
| 9.10.2025 | $0.610 |
| 10.7.2025 | $0.610 |
| 9.7.2025 | $0.610 |
| 10.4.2025 | $0.600 |
| 9.4.2025 | $0.600 |
How is Fair Value calculated? →
Current Price
$36.32
Estimated Fair Value (DCF)
$17.89
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
-50.7%
🔴 Appears expensive relative to estimated value
Year 1 Growth Rate
-2.8%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | -2.8% | $1.58B | $1.45B |
| 2 | -1.5% | $1.56B | $1.31B |
| 3 | -0.2% | $1.55B | $1.20B |
| 4 | 1.2% | $1.57B | $1.11B |
| 5 | 2.5% | $1.61B | $1.05B |
Base FCF (last actual year)
$1.63B
Terminal Value
$25.41B
Present Value of Terminal Value
$16.52B
Enterprise Value
$22.64B
Net Debt
$13.02B
Equity Value
$9.62B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$13.70
Tangible Book Value per Share (Tangible NAV)
-$25.05
Sentiment based on basic keywords (not AI) — 9 positive, 6 neutral, 5 negative out of the last 20 articles.
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General Mills (GIS) currently has a StockIQ AI score of 32/100, rated "Weak". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
GIS currently scores 32/100 (Weak) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, GIS's estimated fair value is $17.89, which is 50.7% below the current price of $36.32. This is one valuation model among several signals in the fair-value category, not a price target.
GIS's technical score is 19/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: +6.7% over the last 3 months relative to the index.
Based on the real signals StockIQ computed: Estimated fair value: $17.89 vs. price $36.32 (-50.7%); Net margin: -0.5% (negative); Operating margin is eroding over time.
Yes — GIS has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| MORIKIS JOHN G | Grant/Award from Employer | 30.8.2026 | 20,503 | +654 | $40.08 |
| Uribe Jorge A. | Grant/Award from Employer | 30.8.2026 | 41,432 | +748 | $40.08 |
| Uribe Jorge A. | Tax Withholding in Shares | 30.8.2026 | 41,272 | -160 | $40.08 |
| ODLAND STEPHEN A | Grant/Award from Employer | 30.8.2026 | 55,818 | +623 | $40.08 |
| Bottarini Joan | Grant/Award from Employer | 30.8.2026 | 2,052 | +654 | $40.08 |
| HENRY MARIA | Grant/Award from Employer | 30.8.2026 | 53,144 | +842 | $40.08 |
| Uribe Jorge A. | Grant/Award from Employer | 30.8.2026 | 748 | +748 | $40.08 |
| Bottarini Joan | Grant/Award from Employer | 30.8.2026 | 654 | +654 | $40.08 |
| Uribe Jorge A. | Tax Withholding in Shares | 30.8.2026 | 160 | -160 | $40.08 |
| HENRY MARIA | Grant/Award from Employer | 30.8.2026 | 842 | +842 | $40.08 |
| MORIKIS JOHN G | Grant/Award from Employer | 30.8.2026 | 654 | +654 | $40.08 |
| ODLAND STEPHEN A | Grant/Award from Employer | 30.8.2026 | 623 | +623 | $40.08 |
| Bruce Kofi A | Tax Withholding in Shares | 1.8.2026 | 971 | -971 | $35.75 |
| Bruce Kofi A | Tax Withholding in Shares | 1.8.2026 | 256,345 | -971 | $35.75 |
| Williams-Roll Jacqueline | Gift | 7.7.2026 | 337 | +337 | — |
| Williams-Roll Jacqueline | Gift | 7.7.2026 | 337 | -337 | — |
| Williams-Roll Jacqueline | Gift | 7.7.2026 | 67,955 | -337 | — |
| Williams-Roll Jacqueline | Gift | 7.7.2026 | 76,339 | +337 | — |
| McNabb Dana M | Grant/Award from Employer | 6.7.2026 | 27,686 | +27,686 | — |
| Williams-Roll Jacqueline | Grant/Award from Employer | 6.7.2026 | 8,998 | +8,998 | — |
| Saksena Asheesh | Grant/Award from Employer | 6.7.2026 | 58,832 | +58,832 | — |
| McNabb Dana M | Grant/Award from Employer | 6.7.2026 | 138,428 | +138,428 | — |
| Montemayor Jaime | Grant/Award from Employer | 6.7.2026 | 17,304 | +17,304 | — |
| Bruce Kofi A | Grant/Award from Employer | 6.7.2026 | 121,125 | +121,125 | — |
| THISSEN KAREN WILSON | Grant/Award from Employer | 6.7.2026 | 58,832 | +58,832 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
45,998,941 shares short as of 2026-08-31 · vs. 49,095,308 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
69.1% of trading volume this week was short selling, vs. 68.5% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology