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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Discretionary · ·
$35.51
▼ $0.85 (-2.3%)
Market data updated: 09/20 09:23 AM
Fundamentals updated: 09/19/2026
News analyzed: 09/20/2026
Market Cap
Not available
Day Range
$35.50 - $36.68
52-Week Range
$35.50 - $76.97
Beta
—
Next Earnings
28.09.2026
Support
$35.50
Resistance
$44.98
NKE is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
-50.7% (1Y)
Strengths: 4/29 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🔴 Bearish
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Return on equity (ROE)
Return on equity (ROE): 20.9% — strong
Fundamental
Biggest negative driver
DCF Fair Value
Estimated fair value: $20.13 vs. price $35.51 (-43.3%)
Fair Value
What to watch next
When today echoes the past.
77/100
Similarity
15
Historical Matches
89/100
Analog Quality
+0.9%
Median 40D Outcome
49/100
Pattern Consistency
🟢 Bullish
53%
+3.5% … +8.8%
🟡 Base
13%
+0.1% … +0.4%
🔴 Bearish
33%
-15.7% … -5.0%
Typical timeframe (based on real historical rates clearing a 60% bar): 5 trading days.
📌 Bottom line: Out of 15 similar historical cases for this stock, 53% (95% CI 30%–75%) saw the stock rise within 20 trading days, with a median gain of +1.4%.
Echo #1 — Momentum Breakout
6 occurrence(s) · 33% historical success
Echo #2 — Oversold Reversal
2 occurrence(s) · 100% historical success
Historical outcome rate is not a probability — it's what happened in this specific historical sample, with a 95% confidence range.
| Horizon | Positive rate (95% CI) | Median | 25th–75th pct | Baseline median |
|---|---|---|---|---|
| 5D | 60% (36%–80%) | +3.0% | +0.1% … +5.5% | +0.1% |
| 10D | 60% (36%–80%) | +1.9% | -2.6% … +5.6% | +0.4% |
| 20D | 53% (30%–75%) | +1.4% | -3.5% … +4.7% | +0.3% |
| 40D | 47% (25%–70%) | +0.9% | -7.3% … +5.8% | -0.4% |
| 60D | 53% (30%–75%) | +3.6% | -15.1% … +8.6% | -1.4% |
Sample size: 15 analogs, each at least 10 trading days apart (no double-counted overlapping events).
What happened after each historical match (20-day return)
| Date | Similarity | Regime | 20D outcome | 60D outcome |
|---|---|---|---|---|
| 2026-05-15 | 77/100 | Downtrend | +7.9% | -3.3% |
| 2026-06-24 | 72/100 | ✓ Downtrend | -2.0% | -15.1% |
| 2022-09-29 | 71/100 | Downtrend | -5.0% | +21.9% |
| 2017-08-29 | 67/100 | ✓ Downtrend | -0.1% | +12.0% |
| 2026-03-30 | 67/100 | Downtrend | -12.1% | -20.2% |
| 2024-11-06 | 67/100 | Downtrend | +4.3% | -1.0% |
| 2025-11-10 | 67/100 | Downtrend | +4.2% | +5.1% |
| 2022-09-06 | 67/100 | Downtrend | -15.7% | +4.3% |
| 2023-09-28 | 66/100 | ✓ Downtrend | +11.6% | +20.5% |
| 2022-10-20 | 66/100 | Downtrend | +21.3% | +45.6% |
| 2024-11-20 | 66/100 | Downtrend | +5.1% | +5.3% |
| 2024-04-02 | 66/100 | Downtrend | +1.4% | +3.6% |
| 2026-03-11 | 64/100 | ✓ Downtrend | -21.0% | -22.8% |
| 2025-01-14 | 63/100 | ✓ Downtrend | +1.5% | -23.6% |
| 2025-09-25 | 63/100 | Consolidation | +0.6% | -15.2% |
Every accepted match is compared to today across 6 domains (price structure, momentum, technical, volatility, volume, relative strength) using z-scored feature distances — no single indicator dominates. Matches within 10 trading days of each other count as one event, not independent evidence. Outcome rates use a Wilson confidence interval (never a raw percentage alone), the mean return is winsorized against extreme outliers, and "Analog Quality" separately captures sample size, data completeness, and regime match — distinct from raw similarity. Relative strength is measured against SPY and against XLY (this stock's sector).
Cross-stock analogs — real other companies, not this stock's own history.
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
39
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
34
Quality
50
Value
38
Momentum
9
Risk
48
Sentiment
44
Fundamental
69
Institutional
0
Stocks with a similar DNA right now
SCANNING NKE...
Recent media coverage of Nike, Inc. has centered on its sharp market decline, with headlines highlighting its exit from the S&P 100 after an 18-year tenure and a near-$200 billion drop in market capitalization. Analysts and executives, including Nike’s Elliott Hill, are addressing skepticism over the company’s turnaround strategy amid concerns about its financial performance. Investors are cautious, with discussions on whether to buy or hold stock near a 52-week low. No direct Nike-related news beyond these financial and strategic concerns is evident in the provided sources.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Nike, Inc.. News trend score: 44. Reason: 8 of the last 20 articles are negative, versus 7 positive.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
25
🎯 Conviction (vs. Emotion)
38
Psychology
99
Fundamentals
69
Technical
9
Valuation
38
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
The price rise has far outpaced the actual improvement in fundamental data.
A significant decline over time, but on unusually low trading volume — holders unwilling to accept the loss.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price (3M)
-21%
Market Narrative
46
Fundamental Reality
38
Narrative Gap
+8
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
NKE’s psychology is overwhelmingly anchored to recent support (0.6% above), suggesting traders fixate on this level despite weak momentum (-5.1% ROC) and muted volume. Overconfidence (45) and loss aversion (53) coexist, reflecting lingering optimism about the DCF premium (+89%) amid recent declines. The narrative gap (3) hints at a disconnect between perceived value and technical signals. The key question: will traders hold near support or exit as losses persist? The dominant state may shift if price breaks below key levels or volume spikes.
Updated: 09/09/2026, 03:01 AM
What could change this?
👥 What the crowd believes
"Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout"
"NIKE Near 52-Week Low: Should Investors Buy or Stay Cautious?"
"Nike’s Elliott Hill Aims to Squash Scepticism Over Turnaround Strategy"
"3 Dividend Stocks Trading Near Their 52-Week Lows"
📈 16D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 99/100
🔴 Weakest match
Philip Fisher — 3/100
🗣️ Why do they disagree?
The methodologies for Nike (NKE) split sharply between bullish and bearish camps, reflecting starkly different priorities. The top scorers—Samuel Armstrong Nelson, Howard Marks (Market Cycle), and Charles Mackay—all see NKE as positioned favorably, either near oversold levels, in an early-to-mid market cycle, or free from crowd-driven mania, suggesting a cyclical or contrarian opportunity. In contrast, the lowest scorers—Philip Fisher, Peter Lynch, and Jesse Livermore—reject the stock outright, with Fisher dismissing its lack of signature quality/growth and Livermore flagging a negative trend, while Lynch’s growth-at-a-reasonable-price filter fails. The middle ground, from Graham to Bagehot, oscillates between caution (e.g., moderate risk, mixed signals on profitability) and outright rejection (e.g., failing defensive metrics or lacking index-beating evidence), highlighting a stock that’s either too volatile, overvalued, or simply not a clear fit for disciplined, long-term, or value-driven strategies.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 99
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 98
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 85
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟢 75
A real, disciplined setup with favorable reward/risk
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟢 72
Strong liquidity — would likely survive a real credit squeeze
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 58
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 57
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 57
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟡 51
Mixed signal on whether growth translates to real profit
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟡 38
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟡 36
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 34
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🔴 34
Weak case — Malkiel/Bogle would say a low-cost index is the simpler bet
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 23
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 16
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 3
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Based on the last 300 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 11 bearish · 0 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
42.9%
Operating Margin
—
Net Margin
6.7%
EBITDA Margin
—
ROE
20.9%
ROA
8.1%
ROIC
—
EPS
$2.10
Cash
$7.56B
Total Debt
$7.94B
Current Ratio
1.96
Debt/Equity
0.53
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 1.9.2026 | $0.410 |
| 1.6.2026 | $0.410 |
| 31.5.2026 | $0.410 |
| 2.3.2026 | $0.410 |
| 1.3.2026 | $0.410 |
| 1.12.2025 | $0.410 |
| 30.11.2025 | $0.410 |
| 2.9.2025 | $0.400 |
| 1.9.2025 | $0.400 |
| 2.6.2025 | $0.400 |
| 1.6.2025 | $0.400 |
| 3.3.2025 | $0.400 |
How is Fair Value calculated? →
Current Price
$35.51
Estimated Fair Value (DCF)
$20.13
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
-43.3%
🔴 Appears expensive relative to estimated value
Year 1 Growth Rate
-3.1%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | -3.1% | $2.12B | $1.94B |
| 2 | -1.7% | $2.08B | $1.75B |
| 3 | -0.3% | $2.07B | $1.60B |
| 4 | 1.1% | $2.10B | $1.48B |
| 5 | 2.5% | $2.15B | $1.40B |
Base FCF (last actual year)
$2.18B
Terminal Value
$33.88B
Present Value of Terminal Value
$22.02B
Enterprise Value
$30.19B
Net Debt
$379.00M
Equity Value
$29.81B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$10.04
Tangible Book Value per Share (Tangible NAV)
$9.70
Sentiment based on basic keywords (not AI) — 7 positive, 5 neutral, 8 negative out of the last 20 articles.
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Nike, Inc. (NKE) currently has a StockIQ AI score of 39/100, rated "Weak". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
NKE currently scores 39/100 (Weak) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, NKE's estimated fair value is $20.13, which is 43.3% below the current price of $35.51. This is one valuation model among several signals in the fair-value category, not a price target.
NKE's technical score is 9/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Return on equity (ROE): 20.9% — strong; Current ratio: 1.96; Gross margin: 42.9% — strong.
Based on the real signals StockIQ computed: Estimated fair value: $20.13 vs. price $35.51 (-43.3%); Calmar: -0.39 (3y annualized return -27.9% / max drawdown 71.0%); Earnings per share (EPS) growth: -2.8%.
Yes — NKE has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 3 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Leinwand Robert | Open Market Sale | 9.9.2026 | 3,646 | -3,646 | $37.59 |
| Alagirisamy Venkatesh | Open Market Sale | 9.9.2026 | 3,671 | -3,671 | $37.59 |
| McCartney Philip | Open Market Sale | 9.9.2026 | 2,559 | -2,559 | $37.59 |
| PELUSO MICHELLE A | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| COOK TIMOTHY D | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| Duckett Thasunda | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| KNUDSTORP JORGEN VIG | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| SWAN ROBERT HOLMES | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| Gil Monica | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| Knight Travis A | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| HENRY MARIA | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| Henry Peter B. | Grant/Award from Employer | 8.9.2026 | 5,047 | +5,047 | — |
| Leinwand Robert | Tax Withholding in Shares | 1.9.2026 | 3,430 | -3,430 | $39.06 |
| Montagne Amy | Grant/Award from Employer | 1.9.2026 | 113,020 | +113,020 | — |
| Heinle Treasure | Grant/Award from Employer | 1.9.2026 | 34,069 | +34,069 | — |
| Leinwand Robert | Grant/Award from Employer | 1.9.2026 | 34,069 | +34,069 | — |
| Leinwand Robert | Grant/Award from Employer | 1.9.2026 | 124,322 | +124,322 | — |
| Hill Elliott | Grant/Award from Employer | 1.9.2026 | 395,570 | +395,570 | — |
| Alagirisamy Venkatesh | Tax Withholding in Shares | 1.9.2026 | 3,453 | -3,453 | $39.06 |
| Denton David M | Grant/Award from Employer | 1.9.2026 | 259,946 | +259,946 | — |
| McCartney Philip | Tax Withholding in Shares | 1.9.2026 | 2,407 | -2,407 | $39.06 |
| Montagne Amy | Tax Withholding in Shares | 1.9.2026 | 2,647 | -2,647 | $39.06 |
| Montagne Amy | Grant/Award from Employer | 1.9.2026 | 30,972 | +30,972 | — |
| McCartney Philip | Grant/Award from Employer | 1.9.2026 | 30,972 | +30,972 | — |
| Alagirisamy Venkatesh | Grant/Award from Employer | 1.9.2026 | 135,624 | +135,624 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
75,594,334 shares short as of 2026-08-31 · vs. 57,371,605 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
57.0% of trading volume this week was short selling, vs. 46.8% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology