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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Discretionary · ·
$72.60
▲ $0.26 (+0.4%)
Market data updated: 09/20 02:01 PM
Fundamentals updated: 09/20/2026
News analyzed: 09/20/2026
Market Cap
$6.66B
Day Range
$72.27 - $73.47
52-Week Range
$44.00 - $87.97
Beta
—
Next Earnings
27.10.2026
Support
$69.99
Resistance
$87.97
ETSY is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
+12.0% (1Y)
Strengths: 5/31 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Leverage risk
Debt/equity: -2.72
Risk
Biggest negative driver
Operating margin stability
Operating margin is eroding over time
Quality
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
45
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
34
Quality
47
Value
45
Momentum
23
Risk
40
Sentiment
100
Fundamental
54
Institutional
0
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Etsy, Inc. has centered on its stock performance and investor outlook. After reporting earnings around late August 2026, Etsy’s shares have seen modest declines, sparking speculation about potential rebounds or sector comparisons. The company is preparing to participate in the Goldman Sachs Communacopia and Technology Conference, with executives scheduled for a fireside chat. Analysts also note Etsy’s underperformance relative to peers like Shopify and eBay amid broader retail-wholesale market trends.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Etsy, Inc.. News trend score: 100. Reason: 14 of the last 20 articles are positive, versus 1 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
24
🎯 Conviction (vs. Emotion)
37
Psychology
44
Fundamentals
54
Technical
23
Valuation
45
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Price (3M)
-2%
Market Narrative
46
Fundamental Reality
37
Narrative Gap
+9
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
ETSY’s psychology is dominated by anchoring, as traders fixate on the near-support level (0.3% above) despite weak momentum and modest peer underperformance. The narrative gap (0%) suggests no misalignment between sentiment and fundamentals, but the low FOMO (score 3) and muted volume imply limited urgency. Overconfidence and loss aversion are absent, indicating no extreme behavioral extremes. The key question: will traders hold near support, or will the -4.9% ROC break the anchoring bias?
Updated: 09/08/2026, 03:51 PM
What could change this?
👥 What the crowd believes
"Etsy (ETSY) and Movado (MOV) have performed compared to their sector so far this year"
"Etsy (ETSY) reported earnings 30 days ago... Can It Rebound?"
"Shopify shares are sliding... no downgrade, no news, and no company announcement"
📈 15D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 92/100
🔴 Weakest match
Philip Fisher — 10/100
🗣️ Why do they disagree?
The stark contrast in verdicts for ETSY reflects deep methodological divides between cyclical, contrarian, and fundamental approaches. Samuel Armstrong Nelson’s near-perfect score highlights his focus on oversold conditions, suggesting ETSY’s valuation may be ripe for a rebound based on technical cycle positioning. Meanwhile, Charles Mackay’s high score aligns with his skepticism of speculative bubbles, implying no obvious crowd-driven mania—though his threshold for mania may differ from others. At the opposite end, Fisher and Veblen’s low scores stem from their emphasis on qualitative growth and consumer behavior, dismissing ETSY as either frivolous or lacking sustainable competitive advantage. The middle-ground methodologies—like Marks’ risk assessment or Schwager’s neutral stance—balance valuation and trend signals, while Graham’s and Lynch’s low scores underscore ETSY’s failure to meet strict valuation or growth-at-a-reasonable-price criteria. The debate thus hinges on whether ETSY’s volatility (per Housel) or cyclical positioning (per Nelson) outweighs its perceived speculative or qualitative flaws.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 92
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 69
Some signs of crowd excitement building
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟡 59
Adequate but not exceptional liquidity
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 56
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟡 55
No clear edge either way
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 46
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 44
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 41
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 41
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟡 37
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 35
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 32
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 40%
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🔴 31
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 25
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 12
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 10
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Based on the last 281 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (1 bullish · 9 bearish · 1 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
71.6%
Operating Margin
9.2%
Net Margin
5.7%
EBITDA Margin
12.8%
ROE
-14.8%
ROA
5.8%
ROIC
—
EPS
$1.59
Cash
$1.40B
Total Debt
$2.98B
Current Ratio
1.44
Debt/Equity
-2.72
How is Fair Value calculated? →
Current Price
$72.60
Estimated Fair Value (DCF)
$76.34
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
+5.2%
🟢 Appears cheap relative to estimated value
Year 1 Growth Rate
4.0%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 4.0% | $705.06M | $646.84M |
| 2 | 3.6% | $730.55M | $614.89M |
| 3 | 3.2% | $754.25M | $582.42M |
| 4 | 2.9% | $775.91M | $549.67M |
| 5 | 2.5% | $795.30M | $516.89M |
Base FCF (last actual year)
$678.03M
Terminal Value
$12.54B
Present Value of Terminal Value
$8.15B
Enterprise Value
$11.06B
Net Debt
$1.59B
Equity Value
$9.48B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
-$8.85
Tangible Book Value per Share (Tangible NAV)
-$11.55
Sentiment based on basic keywords (not AI) — 14 positive, 5 neutral, 1 negative out of the last 20 articles.
Yahoo · 19.9.2026
Yahoo · 18.9.2026
Trefis · 18.9.2026
Benzinga · 18.9.2026
MT Newswires · 18.9.2026
Benzinga · 18.9.2026
Benzinga · 18.9.2026
Benzinga · 18.9.2026
Insider Monkey · 17.9.2026
Yahoo · 17.9.2026
Zacks · 17.9.2026
Yahoo · 17.9.2026
StockStory · 16.9.2026
Yahoo · 16.9.2026
Fintel · 15.9.2026
Barchart · 15.9.2026
Yahoo · 15.9.2026
Trefis · 15.9.2026
Yahoo · 15.9.2026
MT Newswires · 15.9.2026
Etsy, Inc. (ETSY) currently has a StockIQ AI score of 45/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
ETSY currently scores 45/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, ETSY's estimated fair value is $76.34, which is 5.2% above the current price of $72.60. This is one valuation model among several signals in the fair-value category, not a price target.
ETSY's technical score is 23/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Debt/equity: -2.72; Price is above the 200-day average; Gross margin: 71.6% — strong.
Based on the real signals StockIQ computed: Operating margin is eroding over time; ATR: 4.2% of price; Calmar: 0.06 (3y annualized return 3.4% / max drawdown 53.1%).
StockIQ has no recorded dividend payment history for ETSY.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 17 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Silverman Josh | Open Market Sale | 3.9.2026 | 1,671 | -1,671 | $84.00 |
| Colburn Richard Edward III | Open Market Sale | 3.9.2026 | 1,344 | -1,344 | $81.39 |
| Colburn Richard Edward III | Open Market Sale | 3.9.2026 | 479 | -479 | $84.24 |
| Colburn Richard Edward III | Open Market Sale | 3.9.2026 | 1,090 | -1,090 | $82.05 |
| Silverman Josh | Exercise of Derivative Securities | 3.9.2026 | 1,671 | -1,671 | — |
| Silverman Josh | Exercise of Derivative Securities | 3.9.2026 | 1,671 | +1,671 | $10.62 |
| Colburn Richard Edward III | Exercise of Derivative Securities | 1.9.2026 | 6,464 | +6,464 | — |
| Silverman Josh | Exercise of Derivative Securities | 1.9.2026 | 11,696 | -11,696 | — |
| WILSON FREDERICK R | Open Market Sale | 1.9.2026 | 15,499 | -15,499 | $82.04 |
| Silverman Josh | Exercise of Derivative Securities | 1.9.2026 | 11,696 | +11,696 | $10.62 |
| Silverman Josh | Open Market Sale | 1.9.2026 | 4,159 | -4,159 | $81.33 |
| Silverman Josh | Open Market Sale | 1.9.2026 | 7,537 | -7,537 | $82.13 |
| Colburn Richard Edward III | Tax Withholding in Shares | 1.9.2026 | 3,551 | -3,551 | $81.75 |
| WILSON FREDERICK R | Open Market Sale | 1.9.2026 | 4,501 | -4,501 | $81.22 |
| Colburn Richard Edward III | Exercise of Derivative Securities | 1.9.2026 | 6,464 | -6,464 | — |
| BALLARD CHARLES ANDREW | Open Market Sale | 26.8.2026 | 4,239 | -4,500 | $81.85 |
| BALLARD CHARLES ANDREW | Open Market Sale | 26.8.2026 | 4,500 | -4,500 | $81.85 |
| Blow Marla J | Open Market Sale | 17.8.2026 | 15 | -15 | $81.22 |
| Blow Marla J | Open Market Sale | 17.8.2026 | 68 | -68 | $79.90 |
| Buckley Merilee | Open Market Sale | 17.8.2026 | 1 | -1 | $81.16 |
| Blow Marla J | Open Market Sale | 17.8.2026 | 217 | -217 | $79.34 |
| Buckley Merilee | Open Market Sale | 17.8.2026 | 238 | -238 | $79.20 |
| Buckley Merilee | Open Market Sale | 17.8.2026 | 166 | -166 | $79.92 |
| Colburn Richard Edward III | Open Market Sale | 10.8.2026 | 440 | -440 | $83.98 |
| Colburn Richard Edward III | Exercise of Derivative Securities | 10.8.2026 | 1,229 | -1,229 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
10,762,517 shares short as of 2026-08-31 · vs. 9,763,720 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
58.5% of trading volume this week was short selling, vs. 61.9% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology