Loading data...
Loading data...
Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Discretionary · ·
$26.73
▲ $0.46 (+1.8%)
Market data updated: 09/19 04:17 PM
Fundamentals updated: 09/19/2026
News analyzed: 09/19/2026
Market Cap
$14.91B
Day Range
$26.10 - $27.05
52-Week Range
$26.10 - $42.76
Beta
—
Next Earnings
16.11.2026
Support
$26.18
Resistance
$37.65
AS is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
-29.2% (1Y)
Strengths: 9/31 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Revenue growth (last year)
Revenue growth (last year): 26.7%
Growth
Biggest negative driver
DCF Fair Value
Estimated fair value: $21.90 vs. price $26.73 (-18.1%)
Fair Value
Signal tension
Growth scores strong (82/100), but fair-value analysis scores this stock as relatively expensive (33/100) — the growth story and the current price aren't fully aligned.
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
49
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
82
Quality
63
Value
33
Momentum
6
Risk
48
Sentiment
100
Fundamental
59
Institutional
0
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Amer Sports, Inc. has highlighted its strong second-quarter 2026 financial performance, with revenue surging 32.1% to $1.63 billion and adjusted operating margins more than doubling. Direct-to-consumer (DTC) sales grew sharply by 39.9%, driven by brands like Arc'teryx and Salomon, which now account for over half of its business. Despite this success, Artisan Partners reduced its stake, citing concerns about valuation despite the company’s long-term brand strength. Analysts remain cautiously optimistic about its growth trajectory.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Amer Sports, Inc.. News trend score: 100. Reason: 14 of the last 20 articles are positive, versus 3 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
31
🎯 Conviction (vs. Emotion)
42
Psychology
93
Fundamentals
59
Technical
6
Valuation
33
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
A significant decline over time, but on unusually low trading volume — holders unwilling to accept the loss.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price (3M)
-29%
Market Narrative
58
Fundamental Reality
42
Narrative Gap
+16
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
Market behavior suggests traders are anchored near a 2.1% support level, where recent price action has stalled. The narrative-reality gap (19 points) implies investors may overestimate positive fundamentals despite negative momentum and underperformance. Overconfidence and loss aversion coexist: traders cling to overvalued expectations (+31% DCF) while avoiding deeper losses. The key question is whether the stock can break free from this support anchor or if traders will hold until a clearer catalyst emerges.
Updated: 09/09/2026, 03:14 AM
What could change this?
👥 What the crowd believes
"Direct-to-consumer sales jumped 39.9% and now make up more than half the business"
"Arc'teryx and Salomon momentum drove guidance hikes"
"Amer Sports' Strong Q2 May Not Be Enough Amid Higher SG&A Outlook"
📈 14D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 99/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 21/100
🗣️ Why do they disagree?
This stock sparks a sharp divide among methodologies, with some legendary investors seeing it as a high-potential opportunity while others flag significant red flags. Peter Lynch and Samuel Armstrong Nelson both assign it a near-perfect 96, viewing it as either a growth stock undervalued by the market or a cyclically oversold bargain—both principles prioritizing long-term upside or timing. Meanwhile, Fisher, Smith, and Schwager also rate it favorably (72–80), emphasizing quality, durability, or disciplined setups, suggesting a strong business foundation. However, the split becomes stark: Graham’s defensive framework (22) and Livermore’s trend-following rule (28) reject it outright, while Bagehot and the efficient-market camp (43–47) highlight liquidity risks or weak evidence for active selection. The middle ground—Marks, Housel, and Loeb—cautions that while the stock has merits, it may already reflect high expectations or moderate risk, illustrating how even high-scoring methodologies can temper enthusiasm with nuance.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 99
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟢 96
Growth candidate — the price hasn't caught up to the growth
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 80
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟢 79
A real, disciplined setup with favorable reward/risk
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟢 76
Exceptional company quality by Fisher's standards
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 73
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 72
Looks like a real 'buy and hold for a decade' candidate
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟡 59
Moderate — holdable, but not effortless
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟡 58
Mixed signal on whether growth translates to real profit
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 56
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 47
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 45
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟡 43
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 27
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 24
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 21
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Based on the last 280 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 11 bearish · 0 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
57.6%
Operating Margin
10.7%
Net Margin
6.5%
EBITDA Margin
—
ROE
7.4%
ROA
4.3%
ROIC
—
EPS
$0.77
Cash
$652.30M
Total Debt
$792.30M
Current Ratio
1.50
Debt/Equity
0.30
How is Fair Value calculated? →
Current Price
$26.73
Estimated Fair Value (DCF)
$21.90
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
-18.1%
🔴 Appears expensive relative to estimated value
Year 1 Growth Rate
22.6%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 22.6% | $629.12M | $577.17M |
| 2 | 17.5% | $739.51M | $622.43M |
| 3 | 12.5% | $832.19M | $642.60M |
| 4 | 7.5% | $894.73M | $633.85M |
| 5 | 2.5% | $917.10M | $596.05M |
Base FCF (last actual year)
$513.30M
Terminal Value
$14.46B
Present Value of Terminal Value
$9.40B
Enterprise Value
$12.47B
Net Debt
$140.00M
Equity Value
$12.33B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$10.40
Tangible Book Value per Share (Tangible NAV)
$5.42
Sentiment based on basic keywords (not AI) — 14 positive, 3 neutral, 3 negative out of the last 20 articles.
SeekingAlpha · 18.9.2026
Benzinga · 18.9.2026
Yahoo · 18.9.2026
Benzinga · 18.9.2026
Yahoo · 18.9.2026
Yahoo · 18.9.2026
Yahoo · 17.9.2026
Yahoo · 17.9.2026
Yahoo · 17.9.2026
SeekingAlpha · 17.9.2026
Yahoo · 16.9.2026
Benzinga · 16.9.2026
Benzinga · 15.9.2026
Yahoo · 10.9.2026
Barrons.com · 10.9.2026
Yahoo · 10.9.2026
The Fly · 10.9.2026
MT Newswires · 10.9.2026
Benzinga · 10.9.2026
Benzinga · 10.9.2026
Amer Sports, Inc. (AS) currently has a StockIQ AI score of 49/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
AS currently scores 49/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, AS's estimated fair value is $21.90, which is 18.1% below the current price of $26.73. This is one valuation model among several signals in the fair-value category, not a price target.
AS's technical score is 6/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Revenue growth (last year): 26.7%; Earnings per share (EPS) growth: 442.9%; Free cash flow growth: 162.4%.
Based on the real signals StockIQ computed: Estimated fair value: $21.90 vs. price $26.73 (-18.1%); ATR: 4.3% of price; Price is below the 50-day average.
StockIQ has no recorded dividend payment history for AS.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 12 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Page Andrew E | Open Market Sale | 2.9.2026 | 2,022 | -2,022 | $28.63 |
| Page Andrew E | Exercise of Derivative Securities | 1.9.2026 | 4,514 | +4,514 | — |
| Page Andrew E | Exercise of Derivative Securities | 1.9.2026 | 4,514 | -4,514 | — |
| Zheng Jie (James) | Open Market Sale | 3.6.2026 | 500,000 | -500,000 | $34.42 |
| Zheng Jie (James) | Exercise of Derivative Securities | 3.6.2026 | 500,000 | +500,000 | $7.68 |
| Zheng Jie (James) | Exercise of Derivative Securities | 3.6.2026 | 500,000 | -500,000 | — |
| Zheng Jie (James) | Exercise of Derivative Securities | 3.6.2026 | 1,762,385 | +500,000 | $7.68 |
| Zheng Jie (James) | Open Market Sale | 3.6.2026 | 1,262,385 | -500,000 | $34.42 |
| Zheng Jie (James) | Exercise of Derivative Securities | 3.6.2026 | 228,206 | -500,000 | — |
| Haselden Stuart | Open Market Sale | 1.6.2026 | 15,275 | -15,275 | $35.43 |
| Haselden Stuart | Exercise of Derivative Securities | 1.6.2026 | 200,000 | -200,000 | — |
| Haselden Stuart | Exercise of Derivative Securities | 1.6.2026 | 200,000 | +200,000 | $12.51 |
| Haselden Stuart | Open Market Sale | 1.6.2026 | 200,000 | -200,000 | $35.58 |
| Chen Wen-Chang (Victor) | Open Market Sale | 1.6.2026 | 13,075 | -13,075 | $35.62 |
| Haselden Stuart | Exercise of Derivative Securities | 1.6.2026 | 215,275 | +200,000 | $12.51 |
| Haselden Stuart | Open Market Sale | 1.6.2026 | 15,275 | -200,000 | $35.58 |
| Haselden Stuart | Open Market Sale | 1.6.2026 | 0 | -15,275 | $35.43 |
| Haselden Stuart | Exercise of Derivative Securities | 1.6.2026 | 499,982 | -200,000 | — |
| Chen Wen-Chang (Victor) | Open Market Sale | 1.6.2026 | 149,821 | -13,075 | $35.62 |
| Page Andrew E | Exercise of Derivative Securities | 26.5.2026 | 97,485 | +97,485 | $14.19 |
| Page Andrew E | Open Market Sale | 26.5.2026 | 97,485 | -97,485 | $36.75 |
| Page Andrew E | Exercise of Derivative Securities | 26.5.2026 | 97,485 | -97,485 | — |
| Page Andrew E | Open Market Sale | 26.5.2026 | 7,745 | -7,745 | $36.78 |
| Page Andrew E | Exercise of Derivative Securities | 26.5.2026 | 109,313 | +97,485 | $14.19 |
| Page Andrew E | Open Market Sale | 26.5.2026 | 11,828 | -97,485 | $36.75 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
10,679,278 shares short as of 2026-08-31 · vs. 12,243,040 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
32.7% of trading volume this week was short selling, vs. 37.1% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology