Loading data...
Loading data...
Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Financials · ·
$74.88
▼ $1.18 (-1.6%)
Market data updated: 09/16 11:11 PM
Fundamentals updated: 09/16/2026
News analyzed: 09/16/2026
Market Cap
$24.36B
Day Range
$73.63 - $76.45
52-Week Range
$63.08 - $88.77
Beta
—
Next Earnings
13.10.2026
SYF is a stock from the Financials sector — Banks, insurance, and asset management — profitability sensitive to interest rates and credit cycles.
-0.3% (1Y)
Strengths: 6/24 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Return on equity (ROE)
Return on equity (ROE): 21.2% — strong
Fundamental
Biggest negative driver
Price vs. SMA 50
Price is below the 50-day average
Technical
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 1 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 1
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
56
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
54
Quality
50
Value
55
Momentum
36
Risk
50
Sentiment
100
Fundamental
64
Institutional
0
Stocks with a similar DNA right now
SCANNING SYF...
Recent coverage of Synchrony Financial has centered on its upcoming participation in the Barclays Global Financial Services Conference and a bullish technical analysis noting a strong uptrend and breakout potential, with high ratings for its chart setup. Apart from these event and market‑technical highlights, broader industry stories on credit‑card trends and competitors have not featured Synchrony directly.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Synchrony Financial. News trend score: 100. Reason: 10 of the last 20 articles are positive, versus 1 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
17
🎯 Conviction (vs. Emotion)
50
Psychology
63
Fundamentals
64
Technical
36
Valuation
55
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Extreme momentum, price far above its moving average, and a large premium over fair value.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
The price rise has far outpaced the actual improvement in fundamental data.
Price (3M)
+3%
Market Narrative
59
Fundamental Reality
50
Narrative Gap
+9
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
The market’s dominant **herding** behavior suggests traders are aligning with peers rather than independent analysis, as SYF’s slight underperformance relative to its sector peers (-1.6% vs -1.4%) indicates a coordinated move. Mild **FOMO** and **euphoria** (driven by momentum and sentiment) imply residual optimism, though **anchoring** near resistance may cap upside. The **narrative-reality gap** (18-point divergence) hints at overestimation of positive catalysts. The key question: *Will traders double down on herding, or will resistance break to reveal deeper sentiment?*
Updated: 09/09/2026, 09:17 AM
What could change this?
👥 What the crowd believes
"Credit Card Balances 90 Days Late Have Nearly Doubled Since 2022"
"American Express is growing its small-business franchise as new expense tools and card perks counter fintech pressure in the middle market"
"Synchrony Financial (SYF): strong uptrend with tight consolidation, 8/10 technical and 9/10 setup ratings, positioning for a breakout above resistance"
📈 10D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Samuel Armstrong Nelson — 83/100
🔴 Weakest match
Jack Schwager — 7/100
🗣️ Why do they disagree?
This stock sparks a sharp divide among methodologies, with Benjamin Graham’s defensive investor approach standing out as the most bullish—scoring 73 and flagging it as an attractive long-term hold. Meanwhile, Fisher’s lack of fundamental data and Schwager’s disciplined wizards both reject it outright, with the latter’s 21 score and 'no setup' verdict suggesting even technical or systematic traders would avoid it. The middle ground is crowded: Smith and Lynch see potential (66 and 51, respectively), but Lynch cautions that the price already baked in much of the growth, while Marks and Veblen warn of overpriced expectations or unclear profitability. The contrast between Graham’s valuation-driven optimism and the skepticism of trend-followers like Livermore (42) or cycle analysts like Marks (40) highlights whether this stock is a hidden gem or a speculative bubble—depending on whether you prioritize deep discounts or market momentum.
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 83
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟢 74
Attractive to a Defensive Graham Investor
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 72
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟢 69
Not enough fundamentals data for a real Fisher read
Key question
How exceptional is this business, really?
⚠️ Partial data for this stock — score is less reliable — Data availability: 15%
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 66
Looks like a real 'buy and hold for a decade' candidate
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟡 55
Some discount, but not the deep 'net-net' bargain Graham's enterprising bar sets
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 45%
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟡 53
Mixed — growth exists but the price already reflects much of it
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 47
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟡 47
Mixed signal on whether growth translates to real profit
Key question
Is management building real value, or just building itself?
⚠️ Partial data for this stock — score is less reliable — Data availability: 45%
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟡 46
Not enough balance-sheet data for a real Bagehot read
Key question
Does this company have enough liquidity to survive real stress?
⚠️ Partial data for this stock — score is less reliable — Data availability: 25%
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 46
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 45
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 40
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟡 38
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 23
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 7
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Based on the last 277 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (2 bullish · 7 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
—
Operating Margin
24.8%
Net Margin
18.8%
EBITDA Margin
—
ROE
21.2%
ROA
3.0%
ROIC
—
EPS
$9.38
Cash
$14.97B
Total Debt
$15.18B
Current Ratio
—
Debt/Equity
0.91
אין נתונים היסטוריים זמינים.
אין נתונים היסטוריים זמינים.
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 5.8.2026 | $0.340 |
| 4.8.2026 | $0.340 |
| 5.5.2026 | $0.300 |
| 4.5.2026 | $0.300 |
| 6.2.2026 | $0.300 |
| 5.2.2026 | $0.300 |
| 5.11.2025 | $0.300 |
| 4.11.2025 | $0.300 |
| 5.8.2025 | $0.300 |
| 4.8.2025 | $0.300 |
| 5.5.2025 | $0.300 |
| 4.5.2025 | $0.300 |
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
$48.32
Tangible Book Value per Share (Tangible NAV)
$44.70
Sentiment based on basic keywords (not AI) — 10 positive, 9 neutral, 1 negative out of the last 20 articles.
Yahoo · 16.9.2026
Yahoo · 15.9.2026
Business Wire · 15.9.2026
SeekingAlpha · 14.9.2026
Yahoo · 8.9.2026
PR Newswire · 8.9.2026
Simply Wall St. · 5.9.2026
Yahoo · 31.8.2026
Zacks · 31.8.2026
ChartMill · 28.8.2026
Yahoo · 27.8.2026
Motley Fool · 27.8.2026
Yahoo · 26.8.2026
StockStory · 26.8.2026
Yahoo · 25.8.2026
Zacks · 25.8.2026
Yahoo · 25.8.2026
StockStory · 25.8.2026
Benzinga · 25.8.2026
Yahoo · 22.8.2026
Synchrony Financial (SYF) currently has a StockIQ AI score of 56/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
SYF currently scores 56/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
SYF's technical score is 36/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Return on equity (ROE): 21.2% — strong; Price is above the 200-day average; +0.8% over the last 3 months relative to the index.
Based on the real signals StockIQ computed: Price is below the 50-day average; MACD histogram is negative — falling momentum; Price is below the SAR point — downtrend.
Yes — SYF has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 3 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Parker P.W. | Grant/Award from Employer | 17.8.2026 | 14 | +14 | $80.75 |
| Zane Ellen M | Grant/Award from Employer | 17.8.2026 | 14 | +14 | $80.75 |
| COLAO DANIEL O | Grant/Award from Employer | 17.8.2026 | 14 | +14 | $80.75 |
| AGUIRRE FERNANDO | Grant/Award from Employer | 17.8.2026 | 14 | +14 | $80.75 |
| Gentleman Courtney | Grant/Award from Employer | 17.8.2026 | 79 | +79 | $80.75 |
| NAYLOR JEFFREY G | Grant/Award from Employer | 17.8.2026 | 203 | +203 | $80.75 |
| MOTHNER JONATHAN S | Grant/Award from Employer | 17.8.2026 | 218 | +218 | $80.75 |
| ELLINGER DEBORAH G | Grant/Award from Employer | 17.8.2026 | 10 | +10 | $80.75 |
| DOUBLES BRIAN D | Grant/Award from Employer | 17.8.2026 | 1,001 | +1,001 | $80.75 |
| Richie Laurel | Grant/Award from Employer | 17.8.2026 | 138 | +138 | $80.75 |
| Chytil Kamila K | Grant/Award from Employer | 17.8.2026 | 14 | +14 | $80.75 |
| GUTHRIE ROY A | Grant/Award from Employer | 17.8.2026 | 156 | +156 | $80.75 |
| Tiliakos Amy | Grant/Award from Employer | 17.8.2026 | 49 | +49 | $80.75 |
| Owens Darrell | Grant/Award from Employer | 17.8.2026 | 70 | +70 | $80.75 |
| Casellas Alberto | Grant/Award from Employer | 17.8.2026 | 182 | +182 | $80.75 |
| Casellas Alberto | Grant/Award from Employer | 17.8.2026 | 0.782 | +0.782 | — |
| COVIELLO ARTHUR W JR | Open Market Sale | 3.8.2026 | 26,144 | -4,000 | $77.17 |
| Owens Darrell | Open Market Sale | 3.8.2026 | 16,410 | -610 | $76.73 |
| Gentleman Courtney | Open Market Sale | 3.8.2026 | 18,620 | -721 | $76.73 |
| Owens Darrell | Tax Withholding in Shares | 31.7.2026 | 17,020 | -486 | $75.79 |
| Tiliakos Amy | Tax Withholding in Shares | 31.7.2026 | 19,900 | -1,738 | $75.79 |
| Gentleman Courtney | Tax Withholding in Shares | 31.7.2026 | 19,341 | -574 | $75.79 |
| DOUBLES BRIAN D | Tax Withholding in Shares | 28.7.2026 | 827,886 | -2,353 | $77.12 |
| GUTHRIE ROY A | Grant/Award from Employer | 30.6.2026 | 40,704 | +789 | $76.05 |
| NAYLOR JEFFREY G | Grant/Award from Employer | 30.6.2026 | 65,417 | +1,200 | $76.05 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
17,840,145 shares short as of 2026-08-31 · vs. 18,945,815 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
74.2% of trading volume this week was short selling, vs. 74.5% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology