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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Finance · ·
$81.27
▲ $0.37 (+0.5%)
Market data updated: 09/20 12:23 PM
News analyzed: 09/20/2026
Market Cap
Not available
Day Range
$80.05 - $81.37
52-Week Range
$57.22 - $84.38
Beta
—
Next Earnings
04.11.2026
Support
$77.25
Resistance
$84.38
+36.7% (1Y)
🟡 Moderate
Strengths: 10/14 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟢 Bullish
Technical Trend
🟢 Bullish
Insiders
🟢 Bullish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Daily volatility (ATR)
ATR: 1.5% of price
Risk
Biggest negative driver
Stochastic
%K 96.6 — overbought
Technical
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
84
Today
—
30D
—
90D
—
1Y
🕰️ Signal Timeline
What StockIQ actually saw for this stock, and what happened after each signal — real data, not a forecast.
today · $81.27
Evidence: 9 bullish / 2 bearish technical signals agreeing
What happened after
Still awaiting outcome
1d ago · $81.27
Evidence: 9 bullish / 2 bearish technical signals agreeing
What happened after
Still awaiting outcome
2d ago · $80.90
Evidence: 9 bullish / 2 bearish technical signals agreeing
What happened after
Still awaiting outcome
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🕰️ StockIQ Time Machine
What did StockIQ know — and when? Pick a date from the real accumulated history.
As of September 15, 2026
Then
74
$80.23
Now
84
$81.27
What happened since
Signals detected by this date
No signals detected by this date
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
No data available
Quality
No data available
Value
No data available
Momentum
83
Risk
58
Sentiment
100
Fundamental
No data available
Institutional
73
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Sun Life Financial Inc. has centered on its financial outlook and strategic expansions. Analysts like Argus Research maintained a "Buy" rating while raising its price target to $88, reflecting confidence in the company’s growth. Meanwhile, Sun Life announced dividend rates for new preferred shares, signaling stability in its financial products. Notably, the company partnered with Wilton Re to launch **Windsor Life Re**, a $10 billion reinsurance venture targeting the U.S. market, reinforcing its focus on reinsurance and asset management. Some analysts also highlighted Sun Life’s strong past performance (107.8% gain over five years) but questioned its valuation, calling it fairly priced or even overvalued compared to peers.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Sun Life Financial Inc.. News trend score: 100. Reason: 11 of the last 20 articles are positive, versus 2 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
30
🎯 Conviction (vs. Emotion)
50
Psychology
34
Fundamentals
—
Technical
83
Valuation
—
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Price (3M)
+3%
Market Narrative
69
Fundamental Reality
50
Narrative Gap
+19
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
SLF’s psychology is dominated by anchoring, as the stock’s proximity to support (2.9%) suggests traders are fixated on this level. Herding (34) hints at relative underperformance relative to peers, while muted FOMO (10) and restrained euphoria (14) imply cautious optimism. The narrative gap (8) suggests a slight disconnect between market perception and fundamentals. The key question: will traders break free from support anchoring, or will the stock consolidate near this level?
Updated: 09/09/2026, 07:32 AM
What could change this?
👥 What the crowd believes
"Sun Life Financial Inc. announced dividend rates for its Class A Non-Cumulative Rate Reset Preferred Shares Series 10R and Series 11QR"
"Sun Life Financial and Wilton Re formed a joint reinsurance venture called Windsor Life Re to focus on the US market"
"Sun Life Financial now looks more like a stock that has already done a lot of work for investors rather than an obvious bargain"
"Argus Research analyst Kevin Heal maintains Sun Life Financial with a Buy and raises the price target from $81 to $88"
🧠 Market Brain events driving this
📈 11D Investor Psychology
Signal classification confidence: Medium (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Morgan Housel — 82/100
🔴 Weakest match
Samuel Armstrong Nelson — 12/100
🗣️ Why do they disagree?
This stock’s divergent scores reflect stark contrasts between methodologies prioritizing growth, patience, and trend-following versus those skeptical of valuation, market timing, or speculative bubbles. The highest-rated approaches—Morgan Housel’s quiet compounding (82) and Thorstein Veblen’s real-value alignment (80)—suggest a steady, long-term opportunity, emphasizing intrinsic growth and endurance. In contrast, more cautious or cyclical frameworks like Howard Marks’ market-cycle view (37) and Samuel Nelson’s overbought warning (21) flag potential overvaluation or late-stage risks, while Grahamite and Fisherian principles (all 50) lack sufficient data to form a definitive verdict. Even trend-followers like Jesse Livermore (70) and crowd-signal readers like Charles Mackay (64) show moderate enthusiasm, but the divergence underscores whether this stock is a patient investor’s bet or a speculative gamble.
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 100
Not enough dividend/growth data for a real Smith read
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
⚠️ Partial data for this stock — score is less reliable — Data availability: 25%
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟢 82
The kind of quiet compounder a patient holder could actually stick with
Key question
Could I live with this volatility long enough for compounding to actually work?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟢 80
Growth appears aligned with real value creation
Key question
Is management building real value, or just building itself?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟢 68
Reasonable capital-preservation profile
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🟡 55
No clear trend — Livermore preferred to stay out of this
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟡 50
Not enough balance-sheet/valuation data for a real Graham read
Key question
Where is my margin of safety?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟡 50
Not enough fundamentals data for a real Fisher read
Key question
How exceptional is this business, really?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Peter Lynch
One Up on Wall Street (1989)
🟡 50
Not enough growth data for a real Lynch read
Key question
Is the growth worth the price?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟡 50
Some signs of crowd excitement building
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟡 50
Not enough balance-sheet data for a real Bagehot read
Key question
Does this company have enough liquidity to survive real stress?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟡 50
Not enough valuation data for a real Enterprising-Graham read
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 42
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 36
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🔴 27
Looks late-cycle — the position Marks would treat with extra caution
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 23
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🔴 12
Cycle looks stretched toward overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Based on the last 282 trading days, calculated from real price data. Click an indicator for details and a chart.
🟢 Most indicators support an uptrend (9 bullish · 2 bearish · 1 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
A trading range after an advance, but still without clear (volume-based) confirmation of a distribution phase.
Low confidence
$77.25
Range Bottom
$84.38
Range Top
50
Trading Days in Range
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 26.8.2026 | $0.694 |
| 27.5.2026 | $0.695 |
| 26.5.2026 | $0.695 |
| 25.2.2026 | $0.672 |
| 24.2.2026 | $0.672 |
| 28.5.2025 | $0.637 |
| 27.5.2025 | $0.637 |
| 26.2.2025 | $0.587 |
| 25.2.2025 | $0.587 |
| 27.11.2024 | $0.598 |
| 26.11.2024 | $0.598 |
| 28.8.2024 | $0.603 |
Sentiment based on basic keywords (not AI) — 11 positive, 7 neutral, 2 negative out of the last 20 articles.
Yahoo · 18.9.2026
Yahoo · 18.9.2026
Yahoo · 18.9.2026
Yahoo · 18.9.2026
Yahoo · 18.9.2026
Yahoo · 17.9.2026
Yahoo · 16.9.2026
The Wall Street Journal · 11.9.2026
MT Newswires · 11.9.2026
Yahoo · 11.9.2026
CNW Group · 11.9.2026
SeekingAlpha · 9.9.2026
Yahoo · 9.9.2026
CNW Group · 9.9.2026
Benzinga · 3.9.2026
CNW Group · 31.8.2026
Yahoo · 31.8.2026
PR Newswire · 31.8.2026
SeekingAlpha · 28.8.2026
Yahoo · 28.8.2026
StockIQ doesn't currently have enough real data to compute a reliable score for Sun Life Financial Inc. (SLF) — only 3 of 7 categories are available right now. Rather than show a misleading number, this page shows which data is missing instead.
StockIQ doesn't give buy/sell recommendations — and for SLF specifically, there currently isn't enough real data (only 3 of 7 categories available) to state even a factual score reliably. Check back once more data is available.
SLF's technical score is 83/100, which currently reads as bullish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: ATR: 1.5% of price; Price is above the 50-day average; Price is above the 200-day average.
Based on the real signals StockIQ computed: %K 96.6 — overbought; Volume is falling despite the price advance — possible weakening.
Yes — SLF has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 11 purchases and 4 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Sun Life Assurance Co of Canada | Open Market Purchase | 30.9.2021 | 40,000 | +40,000 | $25.00 |
| Sun Life Assurance Co of Canada | Open Market Purchase | 30.9.2021 | 400,000 | +400,000 | $25.00 |
| Sun Life Assurance Co of Canada | Open Market Purchase | 30.9.2021 | 40,000 | +40,000 | $25.00 |
| Sun Life Assurance Co of Canada | Open Market Purchase | 30.9.2021 | 400,000 | +400,000 | $25.00 |
| Sun Life Assurance Co of Canada | Open Market Purchase | 15.9.2021 | 320,000 | +320,000 | $25.00 |
| Sun Life Assurance Co of Canada | Open Market Purchase | 15.9.2021 | 320,000 | +320,000 | $25.00 |
| Sun Life Assurance Co of Canada | Other Transaction | 29.4.2020 | 217,048.98 | -217,048.98 | $5,531,332.96 |
| Sun Life Assurance Co of Canada | Other Transaction | 29.4.2020 | 217,048.98 | -217,048.98 | $5,531,332.96 |
| SUN LIFE FINANCIAL INC | Other Transaction | 12.4.2017 | 40 | -40 | $125.00 |
| SUN LIFE FINANCIAL INC | Other Transaction | 12.4.2017 | 160 | -160 | $125.00 |
| Sun Life Assurance Co of Canada | Other Transaction | 9.11.2016 | 600,000 | -600,000 | $25.27 |
| SUN LIFE FINANCIAL INC | Other Transaction | 7.9.2016 | 266,666 | -266,666 | $25.02 |
| SUN LIFE FINANCIAL INC | Other Transaction | 24.12.2015 | 66,667 | -66,667 | $25.50 |
| SUN LIFE FINANCIAL INC | Other Transaction | 4.12.2015 | 266,667 | -266,667 | $25.50 |
| SUN LIFE FINANCIAL INC | Other Transaction | 24.11.2015 | 560,000 | -560,000 | $25.50 |
| SUN LIFE FINANCIAL INC | Open Market Sale | 2.8.2013 | 0 | +0 | — |
| SUN LIFE FINANCIAL INC | Open Market Sale | 2.8.2013 | 1,000,000 | -1,000,000 | — |
| SUN LIFE FINANCIAL INC | Open Market Sale | 2.8.2013 | 40,000 | -40,000 | — |
| SUN LIFE FINANCIAL INC | Open Market Sale | 2.8.2013 | 800 | -800 | — |
| SUN LIFE FINANCIAL INC | Other Transaction | 31.7.2013 | 40 | +40 | $1,060,000.00 |
| Sun Life Assurance CO of Canada | Open Market Purchase | 22.3.2012 | 10,000,000 | +10,000,000 | $10,000,000.00 |
| Sun Life Assurance CO of Canada | Open Market Purchase | 22.3.2012 | 10,000,000 | +10,000,000 | $10,000,000.00 |
| Sun Life Assurance CO of Canada | Open Market Purchase | 9.11.2010 | 440,000 | +440,000 | $11,000,000.00 |
| Sun Life Assurance CO of Canada | Open Market Purchase | 9.11.2010 | 440,000 | +440,000 | $11,000,000.00 |
| Sun Life Assurance CO of Canada | Open Market Purchase | 28.10.2010 | 333,358 | +333,358 | $333,358.00 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
6,188,802 shares short as of 2026-08-31 · vs. 5,095,872 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
66.2% of trading volume this week was short selling, vs. 63.1% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology