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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Discretionary · ·
$49.49
▼ $0.42 (-0.8%)
Market data updated: 09/19 08:40 AM
Fundamentals updated: 09/19/2026
News analyzed: 09/19/2026
Market Cap
Not available
Day Range
$49.09 - $50.59
52-Week Range
$37.03 - $114.26
Beta
—
Next Earnings
04.11.2026
Support
$47.58
Resistance
$57.40
PLNT is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
-50.6% (1Y)
Strengths: 12/27 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🟢 Bullish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Free cash flow growth
Free cash flow growth: 34.9%
Growth
Biggest negative driver
Calmar Ratio (return vs. drawdown)
Calmar: 0.04 (3y annualized return 2.2% / max drawdown 61.2%)
Risk
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
51
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
71
Quality
63
Value
50
Momentum
16
Risk
54
Sentiment
62
Fundamental
69
Institutional
100
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Planet Fitness has centered on investor concerns over declining membership growth and financial risks. The company faces multiple securities class action lawsuits alleging misleading statements about growth and marketing, while its paused Black Card price increase and weak pricing power have raised doubts. Analysts downgraded its stock due to slowing sales, promotional signups, franchise risks, and high debt, contributing to a 52% year-to-date drop in share value.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Planet Fitness, Inc.. News trend score: 62. Reason: 8 of the last 20 articles are positive, versus 6 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
11
🎯 Conviction (vs. Emotion)
42
Psychology
41
Fundamentals
69
Technical
16
Valuation
50
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price (3M)
-7%
Market Narrative
47
Fundamental Reality
42
Narrative Gap
+5
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
PLNT’s psychology profile reflects a **neutral-to-cautious** market stance, with **Panic Selling** as the highest-scoring state (15) due to weak momentum and moderate volatility. The narrative gap (3 points) hints at a slight disconnect between market sentiment (68/100) and technical signals, but no extreme bias dominates. Key uncertainty lies in whether the stock’s underperformance vs. peers signals broader sector weakness or isolated risk aversion. The absence of herding or euphoria suggests traders are avoiding overcommitment, while anchoring remains minimal. The open question: *Will volume or sentiment break the current cautious equilibrium?*
Updated: 09/09/2026, 07:09 AM
What could change this?
👥 What the crowd believes
"securities class action lawsuits alleging management misled investors about membership growth"
"paused national Black Card price increase"
"same club sales decay is a major red flag"
"weaker net income and rising interest costs cloud the earnings picture"
📈 11D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Charles Mackay — 95/100
🔴 Weakest match
Jesse Livermore — 16/100
🗣️ Why do they disagree?
The stark contrast between methodologies here highlights how PLNT’s valuation and market positioning clash with different investor philosophies. Defensive and value-oriented approaches like Benjamin Graham’s (87) and Samuel Nelson’s (87) see it as attractively priced or oversold, favoring its fundamentals or cyclical positioning. Meanwhile, growth-focused thinkers like Peter Lynch (71) and Philip Fisher (72) acknowledge its potential but temper expectations, noting it lacks Fisher’s ‘exceptional quality’ or Lynch’s ‘home-run’ upside. At the opposite end, Jesse Livermore’s (10) outright rejection stems from its apparent divergence from the broader market trend, while efficient-market theorists (58) dismiss it as unconvincing compared to passive indexing. The middle ground—where liquidity (Bagehot, 83), cycle timing (Marks, 67), or patient compounding (Housel, 68) find merit—suggests PLNT’s appeal hinges on its risk-reward balance, not universal consensus.
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟢 100
Not enough valuation data for a real Enterprising-Graham read
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 20%
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 95
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 90
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟢 87
Attractive to a Defensive Graham Investor
Key question
Where is my margin of safety?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟢 83
Strong liquidity — would likely survive a real credit squeeze
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟢 76
Risk appears reasonably priced — no obvious cycle-timing red flag
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 75
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟢 74
Growth appears aligned with real value creation
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟢 72
Solid, but not the exceptional quality Fisher looked for
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟢 71
Growth candidate — the price hasn't caught up to the growth
Key question
Is the growth worth the price?
⚠️ Partial data for this stock — score is less reliable — Data availability: 40%
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟢 70
The kind of quiet compounder a patient holder could actually stick with
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 63
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 63
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 62
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟡 55
No clear edge either way
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 16
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Based on the last 282 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 9 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
82.6%
Operating Margin
29.8%
Net Margin
16.5%
EBITDA Margin
41.6%
ROE
-45.4%
ROA
7.1%
ROIC
—
EPS
—
Cash
$345.65M
Total Debt
$2.48B
Current Ratio
2.11
Debt/Equity
-5.14
אין נתונים היסטוריים זמינים.
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
—
Tangible Book Value per Share (Tangible NAV)
—
Not enough data to compute signals.
Sentiment based on basic keywords (not AI) — 8 positive, 6 neutral, 6 negative out of the last 20 articles.
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Planet Fitness, Inc. (PLNT) currently has a StockIQ AI score of 51/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
PLNT currently scores 51/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
PLNT's technical score is 16/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Free cash flow growth: 34.9%; Net income growth: 27.4%; Operating margin is stable or improving over time.
Based on the real signals StockIQ computed: Calmar: 0.04 (3y annualized return 2.2% / max drawdown 61.2%); Return on equity (ROE): -45.4% (negative); Price is below the 50-day average.
StockIQ has no recorded dividend payment history for PLNT.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 6 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Spinelli Stephen JR | Open Market Purchase | 10.8.2026 | 10,000 | +10,000 | $49.28 |
| Spinelli Stephen JR | Open Market Purchase | 10.8.2026 | 45,516 | +10,000 | $49.28 |
| Anderson Enshalla | Grant/Award from Employer | 1.7.2026 | 450 | +450 | — |
| RATHKE FRANCES G | Grant/Award from Employer | 1.7.2026 | 474 | +474 | — |
| Spinelli Stephen JR | Grant/Award from Employer | 1.7.2026 | 711 | +711 | — |
| Beard, Stephen W. | Grant/Award from Employer | 1.7.2026 | 332 | +332 | — |
| Singh Harmit J | Grant/Award from Employer | 1.7.2026 | 332 | +332 | — |
| Tanco Christopher | Grant/Award from Employer | 1.7.2026 | 438 | +438 | — |
| RATHKE FRANCES G | Grant/Award from Employer | 1.7.2026 | 29,220 | +474 | — |
| Spinelli Stephen JR | Grant/Award from Employer | 1.7.2026 | 35,516 | +711 | — |
| Singh Harmit J | Grant/Award from Employer | 1.7.2026 | 2,892 | +332 | — |
| Beard, Stephen W. | Grant/Award from Employer | 1.7.2026 | 3,093 | +332 | — |
| Anderson Enshalla | Grant/Award from Employer | 1.7.2026 | 16,529 | +450 | — |
| Tanco Christopher | Grant/Award from Employer | 1.7.2026 | 15,551 | +438 | — |
| Sudhanshu Priyadarshi | Grant/Award from Employer | 25.6.2026 | 92,832 | +92,832 | — |
| Keating Colleen | Tax Withholding in Shares | 10.6.2026 | 22,494 | -22,494 | $50.60 |
| Keating Colleen | Tax Withholding in Shares | 10.6.2026 | 119,017 | -22,494 | $50.60 |
| Keating Colleen | Open Market Purchase | 12.5.2026 | 5,000 | +5,000 | $49.54 |
| Keating Colleen | Open Market Purchase | 12.5.2026 | 141,511 | +5,000 | $49.54 |
| RATHKE FRANCES G | Open Market Purchase | 8.5.2026 | 5,000 | +5,000 | $46.21 |
| RATHKE FRANCES G | Open Market Purchase | 8.5.2026 | 5,000 | +5,000 | $46.21 |
| Singh Harmit J | Grant/Award from Employer | 5.5.2026 | 2,254 | +2,254 | — |
| Beard, Stephen W. | Grant/Award from Employer | 5.5.2026 | 2,254 | +2,254 | — |
| Tanco Christopher | Grant/Award from Employer | 5.5.2026 | 2,254 | +2,254 | — |
| Spinelli Stephen JR | Grant/Award from Employer | 5.5.2026 | 3,226 | +3,226 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
7,377,163 shares short as of 2026-08-31 · vs. 7,291,394 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
72.9% of trading volume this week was short selling, vs. 59.6% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology