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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Finance · ·
$203.83
▲ $0.98 (+0.5%)
Market data updated: 09/19 09:35 AM
Fundamentals updated: 09/19/2026
News analyzed: 09/19/2026
Market Cap
$7.65B
Day Range
$198.90 - $203.99
52-Week Range
$141.49 - $238.80
Beta
—
Next Earnings
27.10.2026
Support
$163.33
Resistance
$221.20
-12.8% (1Y)
Strengths: 12/30 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🟢 Bullish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Operating margin stability
Operating margin is stable or improving over time
Quality
Biggest negative driver
DCF Fair Value
Estimated fair value: $178.75 vs. price $203.83 (-12.3%)
Fair Value
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
62
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
50
Quality
58
Value
38
Momentum
69
Risk
34
Sentiment
100
Fundamental
70
Institutional
0
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Morningstar, Inc. has highlighted its stock performance aligning closely with broader market trends, including a 9.6% rise over six months. The company has also been cited for its optimistic outlook on AI-driven demand, particularly for tech firms like Broadcom, projecting sustained growth through 2030. Additionally, Morningstar’s analyst commentary on earnings reports—such as those for HPE and Snowflake—has emphasized strong AI-driven sector momentum, though investor valuation perspectives remain divided.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Morningstar, Inc.. News trend score: 100. Reason: 16 of the last 20 articles are positive, versus 1 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
21
🎯 Conviction (vs. Emotion)
41
Psychology
23
Fundamentals
70
Technical
69
Valuation
38
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
The price rise has far outpaced the actual improvement in fundamental data.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Price (3M)
+33%
Market Narrative
62
Fundamental Reality
41
Narrative Gap
+21
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
The market behavior suggests **herding** is dominant, driven by relative underperformance today (-4.2% vs. peers). While euphoria persists in valuation metrics (+12% above fair value), negative momentum and muted volume dampen aggressive participation. The narrative gap (12 points) hints at potential misalignment between optimism and fundamentals, but no clear trigger for panic or loss aversion exists. The key question: Will underperformance persist, or will traders pivot to rejoin the rally?
Updated: 09/09/2026, 12:51 PM
What could change this?
👥 What the crowd believes
"Morningstar said Broadcom’s 2028 outlook exceeded its own estimates and expects demand for the company’s AI chips to remain strong over the next two years."
"AI demand is powering growth across software and infrastructure"
"Morningstar’s AI Academy has received three Brandon Hall Group™ HCM Excellence Awards®"
📈 10D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Charles Mackay — 63/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 6/100
🗣️ Why do they disagree?
Based on Nelson's documented principles, the model estimates a highly favorable cycle position, reflected in his 91 score, whereas Livermore's trend‑following rules produce a negative 42 score, indicating a contrary view. Cycle‑oriented thinkers such as Mackay and Marks (both cycle and market‑cycle variants) see a neutral to modestly positive stance, while growth‑focused investors like Fisher, Lynch, and Schwager find the stock lacking the quality or setup they require, resulting in lower scores. Defensive and risk‑averse frameworks from Graham, Bagehot, Loeb, and Marks flag liquidity and safety concerns, pulling their scores into the teens and twenties. Finally, the efficient‑market perspective of Malkiel & Bogle judges the evidence insufficient to beat an index, leading to a mixed mid‑range assessment.
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟡 63
Some signs of crowd excitement building
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 62
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟡 61
Mid-cycle — no strong signal either way
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 57
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 55
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟡 51
Mixed signal on whether growth translates to real profit
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 43
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🟡 42
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟡 40
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 30
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🔴 28
Risk profile Loeb would flag as a real threat to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 24
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🔴 24
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🔴 23
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 11
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 6
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Based on the last 280 trading days, calculated from real price data. Click an indicator for details and a chart.
🟢 Most indicators support an uptrend (6 bullish · 2 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Low confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
61.0%
Operating Margin
21.5%
Net Margin
15.3%
EBITDA Margin
—
ROE
30.6%
ROA
10.4%
ROIC
—
EPS
$8.93
Cash
$474.50M
Total Debt
$1.07B
Current Ratio
0.99
Debt/Equity
0.88
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 10.7.2026 | $0.500 |
| 9.7.2026 | $0.500 |
| 2.4.2026 | $0.500 |
| 1.4.2026 | $0.500 |
| 2.1.2026 | $0.500 |
| 1.1.2026 | $0.500 |
| 3.10.2025 | $0.455 |
| 2.10.2025 | $0.455 |
| 11.7.2025 | $0.455 |
| 10.7.2025 | $0.455 |
| 4.4.2025 | $0.455 |
| 3.4.2025 | $0.455 |
How is Fair Value calculated? →
Current Price
$203.83
Estimated Fair Value (DCF)
$178.75
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
-12.3%
🔴 Appears expensive relative to estimated value
Year 1 Growth Rate
9.4%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 9.4% | $484.02M | $444.05M |
| 2 | 7.6% | $521.01M | $438.52M |
| 3 | 5.9% | $551.90M | $426.17M |
| 4 | 4.2% | $575.16M | $407.46M |
| 5 | 2.5% | $589.54M | $383.16M |
Base FCF (last actual year)
$442.60M
Terminal Value
$9.30B
Present Value of Terminal Value
$6.04B
Enterprise Value
$8.14B
Net Debt
$598.10M
Equity Value
$7.54B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$30.75
Tangible Book Value per Share (Tangible NAV)
$21.20
Sentiment based on basic keywords (not AI) — 16 positive, 3 neutral, 1 negative out of the last 20 articles.
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Morningstar, Inc. (MORN) currently has a StockIQ AI score of 62/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
MORN currently scores 62/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, MORN's estimated fair value is $178.75, which is 12.3% below the current price of $203.83. This is one valuation model among several signals in the fair-value category, not a price target.
MORN's technical score is 69/100, which currently reads as bullish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Operating margin is stable or improving over time; Return on equity (ROE): 30.6% — strong; Price is above the 50-day average.
Based on the real signals StockIQ computed: Estimated fair value: $178.75 vs. price $203.83 (-12.3%); Current ratio: 0.99; Calmar: -0.13 (3y annualized return -7.7% / max drawdown 60.5%).
Yes — MORN has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 21 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Holt Michael | Tax Withholding in Shares | 1.9.2026 | 54 | -54 | $218.94 |
| Wiersema Conan | Tax Withholding in Shares | 1.9.2026 | 29 | -29 | $218.94 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 7,943,631 | -220 | $216.01 |
| Mansueto Daniel | Other Transaction | 24.8.2026 | 3,483,827 | -376,969 | — |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 7,939,732 | -978 | $219.44 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 7,940,710 | -1,740 | $218.43 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 7,938,418 | -1,314 | $220.42 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 7,942,450 | -1,181 | $217.26 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 7,938,192 | -226 | $221.12 |
| Mansueto Daniel | Other Transaction | 24.8.2026 | 376,969 | -376,969 | — |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 978 | -978 | $219.44 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 1,740 | -1,740 | $218.43 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 226 | -226 | $221.12 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 1,181 | -1,181 | $217.26 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 220 | -220 | $216.01 |
| Mansueto Joseph D | Open Market Sale | 24.8.2026 | 1,314 | -1,314 | $220.42 |
| Mansueto Joseph D | Open Market Sale | 21.8.2026 | 3,827 | -3,827 | $216.70 |
| Mansueto Joseph D | Open Market Sale | 21.8.2026 | 268 | -268 | $217.57 |
| Mansueto Joseph D | Open Market Sale | 20.8.2026 | 3,157 | -3,157 | $212.87 |
| Mansueto Joseph D | Open Market Sale | 20.8.2026 | 1,938 | -1,938 | $215.18 |
| Mansueto Joseph D | Open Market Sale | 20.8.2026 | 1,359 | -1,359 | $214.17 |
| Mansueto Joseph D | Open Market Sale | 20.8.2026 | 501 | -501 | $217.13 |
| Mansueto Joseph D | Open Market Sale | 20.8.2026 | 295 | -295 | $216.16 |
| Mansueto Joseph D | Open Market Sale | 19.8.2026 | 1,785 | -1,785 | $214.81 |
| Mansueto Joseph D | Open Market Sale | 19.8.2026 | 189 | -189 | $217.01 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
1,395,887 shares short as of 2026-08-31 · vs. 1,458,889 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
70.7% of trading volume this week was short selling, vs. 66.5% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology